I’m excited welcome Principal Analyst Nate Elliott back to our London offices. Although he’s from New York and spent the last year working in Vancouver, many of our European clients will already be familiar with Nate’s analysis: he previously spent 2 years based in London and another 2 in Berlin covering interactive marketing in Europe.
For those of you who don’t know Nate, we think you’ll find his work innovative and insightful. He’s got 12 years of experience in the space – including 4 years developing new ad products and formats for DoubleClick, and time spent setting industry standards for the IAB and for Macromedia – and he’s one of our most respected voices on social media marketing, influence marketing, and video and rich media advertising.
Nate’s first task now that he’s back in London will be to update our European Interactive Marketing Forecast. In the coming months you can also look for new research on mobile marketing in Europe and our 2010 European Social Technographics update. Nate will continue to write about online video marketing across all Forrester’s markets – including his popular online video advertising benchmark reports for both the US and Europe, and upcoming research on best practices for viral video.
Welcome back to Europe, Nate!