Europe
Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.
Insights
Blog
Prepare Your Supply Chain Applications Portfolio For A Changing Trade Environment
Over recent weeks, many Forrester clients have asked us how prospective tariffs might impact their supply chain processes and supporting applications.
Blog
A Digital Product Passport Needs More Standardization And Fewer Standards
The Digital Product Passport promises significant benefits for sustainability, auditability, and consumer information, but a lack of agreement on standards makes it difficult to realise this promise ahead of European deadlines in 2027.
Navigate 2025 With Our Predictions Insights
Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.
Blog
Smart Manufacturing On A Shoestring
Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing jobs was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.
Podcast
377: How To Design Trustworthy AI Experiences
Eighty percent of UK consumers believe that firms should always disclose when they use AI, yet only 48% believe that AI powers self-driving cars. With such a mismatch between consumer expectations and knowledge, Enza Iannopollo, Forrester Principal Analyst, joins us to discuss how to use emerging EU legislation as a foundation to build trusted AI.
Blog
Predictions 2025: Europe Will Weather Satellite Interference, Enforce Its AI Regulations, And Invest In Sovereign Cloud
Europeans feel decidedly grouchy about the region’s economic prospects. But despite all that, the economic outlook for Europe in 2025 remains mildly positive. To help European business, technology, and marketing leaders navigate this complex environment, Forrester has a number of predictions for the year ahead.
Blog
Embracing Local Flavors: Understand Regional Differences In B2B Marketing In Europe
European B2B marketing is conquering challenges as businesses navigate fluctuating economic climates, process inefficiencies, data management challenges, and recruitment difficulties. Forrester’s Marketing Survey 2024 delves deep into how France, Germany, Italy, Spain, and the UK each present unique markets with distinct regional needs. The insights reveal that: Investment enthusiasm is shifting across boarders but tech matters […]
Blog
Systemic Gaps And Geopolitical Tensions Define Europe’s Cybersecurity Threats In 2024
European businesses, much like their global counterparts, are caught in a delicate dance, with CISOs coping with sector-specific vulnerabilities, a regulatory maze, and geopolitical complexity. Forrester’s report, European Cybersecurity Threats, 2024, offers European security leaders some much-needed clarity. Security Fundamentals Matter More Than Security Theater Technology and security professionals often find themselves captivated by the […]
Blog
Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration
The EU AI Act is here. Get a detailed look at its enforcement schedule and learn why you should treat the legislation as a minimum standard, not a best practice.
Blog
European Leaders: Align Budget Planning To Accelerate Performance In 2025
Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.
Blog
AI And The End Of Software Development As We Know It
Technology shifts have continually reshaped software development. But generative AI is completely disrupting it. Learn how the software development lifecycle is being accelerated and reimagined as a real-time process thanks to genAI.
Blog
T&I Summit EMEA 2024: Staying Resilient In A Fluid Technology And Threat Landscape
“Resilience” is an oft-quoted and reasonable ideal that technology professionals and, by extension, the businesses they serve, strive for. But as anyone who works in the tech industry knows, our digital systems are often anything but, with security threats looming like the sword of Damocles. Business and technology leaders often manage risk by building systems […]
Blog
Hannover Messe 2024: We’re All In This Together
It wasn't all AI, but it was mostly AI. Get our top takeaways and impressions from Hannover Messe 2024, the smart manufacturing world’s annual trade show.
Blog
The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.
Blog
Reflections On The Major Themes From Mobile World Congress 2024
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe.
Blog
The Dawn Of A New AI Era: The EU Parliament Adopts The AI Act
Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.
Blog
The European Cybersecurity Consulting Services Market Is Ready For Disruption
As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients). In this report, my colleagues and I scrutinize the offerings of major players in […]
Blog
Your Predictions Questions Answered: Leveraging GenAI Successfully
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Blog
The EU Data Act Is Now In Force — What It Means For You And Your Organization
Find out what the Act means for your organization and get seven tips on what to do next.
Blog
European Tech Spend Bounces Back In 2024
2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.
Blog
European Banks Struggle To Earn High Levels Of Customer Trust
Consumers in France, Italy, Spain, and the UK generally rate their trust towards their bank as weak or — at best — moderate.
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