Europe

Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.

Insights

Blog

Your Predictions Questions Answered: Leveraging GenAI Successfully

Laura Ramos February 22, 2024
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Blog

The EU Data Act Is Now In Force — What It Means For You And Your Organization

Martha Bennett January 12, 2024
Find out what the Act means for your organization and get seven tips on what to do next.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

European Tech Spend Bounces Back In 2024

Michael O'Grady December 19, 2023
2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.
Blog

European Banks Struggle To Earn High Levels Of Customer Trust

Aurelie L'Hostis December 18, 2023
Consumers in France, Italy, Spain, and the UK generally rate their trust towards their bank as weak or — at best — moderate.
Blog

This Week In AI, UK Edition: Much Ado About Not That Much

Enza Iannopollo December 4, 2023
The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.
Blog

Customer Obsession Awards — Nominations Wanted

Martin Gill November 30, 2023
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
Blog

Predictions 2024: Invest In AI And Sustainability Compliance To Flourish As The EU Pursues Regulatory Superpowerdom

Laura Koetzle October 24, 2023
Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Is Your Company Ready For The CSRD?

Aurelie L'Hostis October 12, 2023
Learn what it takes to comply with the requirements of the EU’s Corporate Sustainability Reporting Directive (CSRD).
Blog

CMOs And CIOs Are Navigating The Path To Sustainable Marketing Technology

Christina Schmitt September 28, 2023
In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]
Blog

Were Our Predictions For 2023 Correct?

Sharyn Leaver September 20, 2023
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Blog

LeanIX To Be Acquired By SAP In Q4 2023: A Vote Of Confidence By SAP In Enterprise Architecture

Stéphane Vanrechem September 8, 2023
LeanIX, a privately held enterprise architecture (EA) management solution, is set to be acquired by SAP, as announced on September 7, 2023 (click here). SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. It includes AI-driven process optimization, particularly in enterprise architecture. […]
Blog

Customer Obsession Builds In Europe

Michelle Beeson July 14, 2023
Customer obsession — putting customers at the center of leadership, strategy and operations — is critical to business success. Customer-obsessed companies increase revenue, profitability, customer retention, and employee engagement faster than other firms. The translation of customer obsession into other languages can sometimes cause confusion. According to the Oxford English Dictionary, an obsession is an […]
Blog

Looking Ahead To Forrester’s B2B Summit EMEA 2023

Paul Ferron July 12, 2023
Throughout the year, there is an ebb and flow to the things that I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. The same happens to me when Forrester’s B2B Summit in North America is […]
Blog

Introducing The European Financial Services Customer Trust Index

Aurelie L'Hostis June 27, 2023
We have launched the European Financial Services Customer Trust Index, 2022. Sadly, customers in France, Germany, Italy, and the UK generally rate their trust toward their banks as weak or — at best — moderate.
Blog

Gaia-X Is Back, But Only Adoption Will Signal Success

Dario Maisto May 30, 2023
The creation of the Gaia-X Digital Clearing House provides a more transparent view of cloud data sovereignty in Europe and facilitates cloud migration and data space projects. Learn more about the latest updates.
Blog

The Economic Apocalypse Won’t Stop The Demand For Security Skills

Madelein van der Hout May 16, 2023
European CISOs are facing headwinds in geopolitics and workforce retention. Making wise decisions is crucial in such turbulent times, which puts additional pressures on security pros. In our analysis of Forrester’s Security Survey results, we found that:  While tech layoffs dominate the headlines, cybersecurity hiring remains strong. In 2022, Twitter, Meta, and Amazon were at […]
Blog

Practice Responsible Design — It’s A Matter Of Trust

Aurelie L'Hostis April 26, 2023
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.
Blog

The EU Cyber Solidarity Act Will Fail If It Is Stunted By Geopolitics And Protectionism

Tope Olufon April 19, 2023
On 18 April 2023, the European Commission adopted a proposal for the EU Cyber Solidarity Act to strengthen cybersecurity capabilities in the EU. The proposed act will support detection and awareness of cybersecurity threats, bolster preparedness of critical entities, reinforce solidarity, and improve crisis management and response capabilities across member states. Additionally, the Commission presented […]
Blog

Europe-5 Online Retail Sales Will Reach €553 Billion By 2027

Jitender Miglani March 22, 2023
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints. You read that […]
Blog

Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

Dan Bieler February 1, 2023
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
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