Europe

Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.

Insights

Blog

Europese consumenten hechten steeds meer waarde aan duurzaamheid

Michelle Beeson May 9, 2022
Post van gastblogger Melissa Chaudet, senior onderzoeksmedewerker. Het is geen geheim dat Europese consumenten zich steeds meer zorgen maken over de impact van hun consumptie op het milieu. Forrester heeft onlangs nieuw onderzoek uitgevoerd om een beeld te krijgen van de verwachtingen en houding van Europese consumenten ten aan zien van duurzaamheid. Dit waren de bevindingen: […]
Podcast

European Skill Clusters: A Solution To The Tech Talent Crunch?

What It Means April 28, 2022
With the tech talent crunch in Europe creating urgent challenges, business and technology leaders are looking beyond their local regions to fill their skills gaps. On this episode, Principal Analyst Dan Bieler and VP, Research Director James McQuivey discuss a new report that identifies and ranks Europe’s top talent regions, or “skill clusters.”

The ROI Of Sustainability

Whether you’re a producer of technology or a consumer of it, your entire organisation is affected by the strength of your sustainability strategy.

Blog

Rising Digital Demands Drive New Skill Requirements Across Europe

Dan Bieler April 25, 2022
European governments, businesses, and societies need to prepare for a fundamental transformation of their skills base to survive and thrive. To drive sustainable growth and innovation and to prepare for the future of work, European businesses depend on a blend of digital and technology-related skills as well as critical thinking, problem solving, resilience, active learning, […]
Blog

The War In Ukraine: Four Ways Portfolio Marketers Can Respond

Paul Ferron April 6, 2022
The war in the Ukraine is disrupting companies' go-to-market strategies and Portfolio Marketers need to adapt. This blog provides four things to consider.
Blog

Neem de volgende stappen om u goed voor te bereiden op het cyberveiligheidseffect van de oorlog in Oekraïne

Paul McKay March 29, 2022
Neem de volgende stappen om u goed voor te bereiden op het cyberveiligheidseffect van de oorlog in Oekraïne
Blog

European Consumers Drive The Sustainability Demand

Michelle Beeson March 16, 2022
Guest blog post by Melissa Chaudet, senior research associate. It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes. We found that they: Actively seek more environmentally friendly options when shopping. […]
Blog

Handling International Data Transfers Is Nothing New — Someone Tell Meta!

Enza Iannopollo March 10, 2022
If, in the world of privacy, I had to pick one topic that never goes out of fashion, it would be managing international transfers of EU personal data. Since the introduction of the EU Data Protection Directive in 1995 and continuing with the EU General Data Protection Regulation (GDPR), companies engaging in the storage and/or […]

Where And How To Find The Right Tech Talent

Discover which skills will be needed to thrive in the future and where in Europe to find them. Join us for a complimentary webinar.

Blog

Proposed EU Data Act Places Industrial Platforms At The Heart Of Europe’s Technology Future

Paul Miller March 2, 2022
Europe’s proposed Data Act places the continent’s industrial firms at the heart of a plausible digital renaissance.
Blog

One-Third Of Companies Will Fail At Anywhere Work, And It Won’t Be The Pandemic’s Fault

Dan Bieler February 8, 2022
A range of factors must be addressed for anywhere-work strategies to succeed. Learn what's key for European companies.
Podcast

Predictions 2022: Values Come Front And Center For European Companies

What It Means December 9, 2021
Values-based consumers will drive major changes in the European economy in the coming year. Find out how as VP and Group Research Director Laura Koetzle discusses our 2022 European predictions.
Blog

Auto Manufacturers: Love Them Or Hate Them, Human Touchpoints Aren’t Going Away

Karine Cardona-Smits December 2, 2021
With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]
Webinar

European Predictions 2022:  Technology

Join our expert technology analysts as they explore the key trends that will impact the technology and security & risk functions in 2022 and beyond. 

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Webinar

European Predictions 2022:  B2C Marketing Trends

Join our expert analysts to learn more about what key predictions will impact the B2C marketing function in 2022 and what this means for you and your business.
Webinar

European Predictions 2022:  Customer Experience

In 2022, brands will look to their CX teams to help them navigate their way through the pandemic by adjusting to a “new normal”. Join this free webinar to learn more.
Blog

Lemonade’s Acquisition Of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Jeffery Williams November 10, 2021
Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]
Blog

What’s New In European Mobile Banking

Oliwia Berdak November 5, 2021
Forrester reviewed the mobile apps of 13 European banking brands in June and July of 2021 for both functionality and user experience.
Blog

Europe Predictions 2022: The Future Of Work

Dan Bieler October 26, 2021
There will not be one single trend that will define the future of work in 2022, but several. Read on to discover our predictions.
Blog

Europe Predictions 2022: Insurance

Jeffery Williams October 26, 2021
Find out what Forrester predicts for insurance companies in 2022 and beyond.
Blog

Europe Predictions 2022: Highlights

Laura Koetzle October 26, 2021
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
Blog

Europe Predictions 2022: Customer Experience

Joana de Quintanilha October 26, 2021
In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.
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