Europe
Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.
Insights
Blog
Europe-5 Online Retail Sales Will Reach €553 Billion By 2027
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 countries continued to grow strongly, but this growth actually shifted from online channels and touchpoints to offline channels and touchpoints. You read that […]
Blog
Turn To Leading European Skill Clusters To Plug Digital Skill Gaps
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
Boost Tech ROI With Sustainability
Read this guide to build a use case for sustainable tech that drives ROI.
Blog
European Tech Spend Will Cool In 2023 — Here’s Why
The European tech market is caught between a rock and a hard place. On one side, high inflation and the corresponding fall of the Euro and pound against the dollar is discouraging purchases, especially imports. On the other side, the Russia-Ukraine war has disrupted supply chains and halted the flow of the cheap natural gas […]
Blog
Livelli di CX Index in Italia in leggero calo nel settore assicurativo per i prodotti casa e auto
In Italia il Customer Experience (CX) Index mostra segnali di rallentamento per le assicurazioni (prodotti auto e casa).
Blog
Open Banking Adoption Is On The Cusp Of Robust Growth In Europe
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
Blog
The B2B Content Guide: Make Sales Your Ally In Content Marketing
Sales reps play a critical role in streamlining relevant content for prospects. Find out more in our latest blog.
Blog
European Predictions 2023: Customer Experience
2023 will be a year of reckoning for European customer experience teams. Some will widen CX advantage over competitors, while other teams will be forced to disband. Learn more.
Build A High-Performing Tech Team
Watch this on-demand webinar for analyst tips on sourcing skilled tech talent in Europe.
Blog
Enel Excels With A Future Fit Tech Strategy
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
Blog
Customer Experience In UK Banking Improved Significantly In 2022 — But Not Across The Board
In 2022, we benchmarked CX quality at 10 leading UK banking brands. This year, the average CX quality in the UK banking industry improved significantly compared to 2021.
Blog
The B2B Content Guide: High-Performing Campaigns Succeed Across The Buyer Journey
Create an insight-driven B2B content strategy development that aligns to the campaign implementation process. Find out more.
Blog
Did Our Predictions For 2022 Come True?
We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.
Blog
The B2B Content Guide: Tech Buyers Need Relevant Vendor Content Pre- And Post-Sales
Marketers must create content that engages customers throughout the lifecycle or risk losing them.
Blog
Dive Deep Into Marketing Operations At B2B Summit EMEA, October 11–12 In London
Marketing operations professionals have a tremendous opportunity coming up to drive their strategic impact by attending Forrester’s B2B Summit EMEA. With a dedicated Operations track, this year’s Summit offers content for everyone, from beginners looking to learn the ropes all the way to established leaders who are transforming their organisations. Attend sessions geared toward your […]
Blog
For European Leaders, 2023 Planning Requires Discipline And Precision
As war, inflation, and fuel shortage fears cloud the near-term picture for businesses, being shrewd with investments and initiatives will be key.
Blog
Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]
Blog
Future Fit Manufacturers Evolve Their Platform Strategies To Scale
The launch announcements for Siemens Xcelerator and Hexagon Nexus show how platforms are evolving in the manufacturing sector.
Blog
The EU Strikes Again As A Global Leader In Mindful Media: Updated “Code Of Practice On Disinformation”
The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.” Forrester’s research shows that the monetization of disinformation is a vicious cycle in which the ad supply chain infrastructure supports and funds — often inadvertently — the spread […]
Blog
What’s New In EMEA Mobile Banking
Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.
Blog
Europese consumenten hechten steeds meer waarde aan duurzaamheid
Post van gastblogger Melissa Chaudet, senior onderzoeksmedewerker. Het is geen geheim dat Europese consumenten zich steeds meer zorgen maken over de impact van hun consumptie op het milieu. Forrester heeft onlangs nieuw onderzoek uitgevoerd om een beeld te krijgen van de verwachtingen en houding van Europese consumenten ten aan zien van duurzaamheid. Dit waren de bevindingen: […]
Podcast
European Skill Clusters: A Solution To The Tech Talent Crunch?
With the tech talent crunch in Europe creating urgent challenges, business and technology leaders are looking beyond their local regions to fill their skills gaps. On this episode, Principal Analyst Dan Bieler and VP, Research Director James McQuivey discuss a new report that identifies and ranks Europe’s top talent regions, or “skill clusters.”
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