Europe

Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.

Insights

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European Predictions 2022:  Technology

Join our expert technology analysts as they explore the key trends that will impact the technology and security & risk functions in 2022 and beyond. 
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European Predictions 2022:  B2C Marketing Trends

Join our expert analysts to learn more about what key predictions will impact the B2C marketing function in 2022 and what this means for you and your business.
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European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

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European Predictions 2022:  Customer Experience

In 2022, brands will look to their CX teams to help them navigate their way through the pandemic by adjusting to a “new normal”. Join this free webinar to learn more.
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Blog

Lemonade’s Acquisition Of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Jeffery Williams November 10, 2021
Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]
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Blog

What’s New In European Mobile Banking

Oliwia Berdak November 5, 2021
Forrester reviewed the mobile apps of 13 European banking brands in June and July of 2021 for both functionality and user experience.
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Europe Predictions 2022: The Future Of Work

Dan Bieler October 26, 2021
There will not be one single trend that will define the future of work in 2022, but several. Read on to discover our predictions.
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Europe Predictions 2022: Insurance

Jeffery Williams October 26, 2021
Find out what Forrester predicts for insurance companies in 2022 and beyond.
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Blog

Europe Predictions 2022: Highlights

Laura Koetzle October 26, 2021
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
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Europe Predictions 2022: Customer Experience

Joana de Quintanilha October 26, 2021
In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.
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Europe Predictions 2022: Technology

Laura Koetzle October 26, 2021
Discover Forrester’s most important predictions that will impact European technology leaders’ planning for 2022.
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Europe Predictions 2022: Privacy

Enza Iannopollo October 26, 2021
Companies that have software to monitor productivity must get ready to manage some of its consequences in the next 12 months. Find out more.
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Europe Predictions 2022: B2C Marketing

Ryan Skinner October 26, 2021
As a marketing leader in Europe, 2022 will be a crucial transition year for your strategy. Read our blog to find out more.
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Blog

How European Auto And Home Insurers Can Differentiate On Customer Experience

Oliwia Berdak October 18, 2021
Forrester surveyed customers of the 32 of the largest and most important auto and home insurance brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Auto And Home Insurers Customer Experience Index, 2021.
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Mutuals And Challengers With Great Digital Offerings Or Customer Service Provide The Best Banking CX In Pandemic Europe

Oliwia Berdak October 15, 2021
Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Banking Customer Experience Index, 2021. As in 2020, mutuals and challengers (banks founded as alternatives to traditional banks) offer the best experiences across Europe.
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The European Union’s Sustainable Finance Regulation Jigsaw Is Almost Complete

Oliwia Berdak October 11, 2021
The EU has committed to becoming the first climate-neutral bloc in the world by 2050. Learn which regulations will support this transition.
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Blog

Wechsel vom Lead-zentrierten Fokus zu Buying Groups: Der Schlüssel zum Demand- und ABM-Erfolg

Laura Cross October 8, 2021
Im Jahr 2022 werden sich Führungskräfte im Bereich Demand- und Account-Based-Marketing (ABM) auf den Aufbau und den Erhalt einer dynamischen Vertriebspipeline in einer postpandemischen Welt konzentrieren. Das alles geschieht in einer Zeit, in der die Erwartungen der B2B-Käufer – gehört, geschätzt und verstanden zu werden – höher sind als je zuvor. Angesichts der Tatsache, dass […]
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Wie Führungskräfte im B2B-Marketing für unberechenbares Wetter planen können

Nick Buck October 8, 2021
Wie Sie vielleicht schon gemerkt haben, sprechen wir Briten ständig vom Wetter. Unsere Obsession mit dem Wetter haben wir, glaube ich, in unseren prägenden Jahren buchstäblich mit dem Regen „aufgesogen“. Erst nachdem ich jahrelang in New York gelebt hatte, wagte ich es, ohne meinen treuen Begleiter (meinen Regenschirm) das Haus zu verlassen. Das geht nicht […]
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Priorities & Planning 2022: EMEA B2B Sales Leaders

Even in the best of times, planning for a new fiscal year can be daunting. Let us help you with that. Register for our complimentary webinar for B2B Sales Leaders. 
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Blog

Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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Service Design’s Cocreation Principle: The Secret Sauce For Success

Karine Cardona-Smits September 28, 2021
Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.
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