Europe

Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.

Insights

Blog

Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan 2 days ago
Forrester’s European open banking forecast predicts a doubling of the adoption of open banking across countries, and use cases, from 2022 to 2027.
Blog

The B2B Content Guide: Make Sales Your Ally In Content Marketing

Josephine Phua November 2, 2022
Sales reps play a critical role in streamlining relevant content for prospects. Find out more in our latest blog.

The ROI Of Sustainability

Whether you’re a producer of technology or a consumer of it, your entire organisation is affected by the strength of your sustainability strategy.

Blog

European Predictions 2023: Customer Experience

Martin Gill October 25, 2022
2023 will be a year of reckoning for European customer experience teams. Some will widen CX advantage over competitors, while other teams will be forced to disband. Learn more.
Blog

Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
Blog

Customer Experience In UK Banking Improved Significantly In 2022 — But Not Across The Board

Oliwia Berdak October 19, 2022
In 2022, we benchmarked CX quality at 10 leading UK banking brands. This year, the average CX quality in the UK banking industry improved significantly compared to 2021.
Blog

The B2B Content Guide: High-Performing Campaigns Succeed Across The Buyer Journey

Andia Tonner October 19, 2022
Create an insight-driven B2B content strategy development that aligns to the campaign implementation process. Find out more.
Blog

Did Our Predictions For 2022 Come True?

Sharyn Leaver September 27, 2022
We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

Where And How To Find The Right Tech Talent

Discover which skills will be needed to thrive in the future and where in Europe to find them. Join us for a complimentary webinar.

Blog

The B2B Content Guide: Tech Buyers Need Relevant Vendor Content Pre- And Post-Sales

Sanny Mok September 8, 2022
Marketers must create content that engages customers throughout the lifecycle or risk losing them.
Blog

Dive Deep Into Marketing Operations At B2B Summit EMEA, October 11–12 In London

Brett Kahnke September 8, 2022
Marketing operations professionals have a tremendous opportunity coming up to drive their strategic impact by attending Forrester’s B2B Summit EMEA. With a dedicated Operations track, this year’s Summit offers content for everyone, from beginners looking to learn the ropes all the way to established leaders who are transforming their organisations. Attend sessions geared toward your […]
Blog

For European Leaders, 2023 Planning Requires Discipline And Precision

Laura Koetzle September 6, 2022
As war, inflation, and fuel shortage fears cloud the near-term picture for businesses, being shrewd with investments and initiatives will be key.
Blog

Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Christina Schmitt August 5, 2022
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]
Blog

Future Fit Manufacturers Evolve Their Platform Strategies To Scale

Paul Miller July 4, 2022
The launch announcements for Siemens Xcelerator and Hexagon Nexus show how platforms are evolving in the manufacturing sector.
Blog

The EU Strikes Again As A Global Leader In Mindful Media: Updated “Code Of Practice On Disinformation”

Kelsey Chickering June 28, 2022
The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.” Forrester’s research shows that the monetization of disinformation is a vicious cycle in which the ad supply chain infrastructure supports and funds — often inadvertently — the spread […]
Blog

What’s New In EMEA Mobile Banking

Oliwia Berdak June 21, 2022
Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.
Blog

Europese consumenten hechten steeds meer waarde aan duurzaamheid

Michelle Beeson May 9, 2022
Post van gastblogger Melissa Chaudet, senior onderzoeksmedewerker. Het is geen geheim dat Europese consumenten zich steeds meer zorgen maken over de impact van hun consumptie op het milieu. Forrester heeft onlangs nieuw onderzoek uitgevoerd om een beeld te krijgen van de verwachtingen en houding van Europese consumenten ten aan zien van duurzaamheid. Dit waren de bevindingen: […]
Podcast

European Skill Clusters: A Solution To The Tech Talent Crunch?

What It Means April 28, 2022
With the tech talent crunch in Europe creating urgent challenges, business and technology leaders are looking beyond their local regions to fill their skills gaps. On this episode, Principal Analyst Dan Bieler and VP, Research Director James McQuivey discuss a new report that identifies and ranks Europe’s top talent regions, or “skill clusters.”
Blog

Rising Digital Demands Drive New Skill Requirements Across Europe

Dan Bieler April 25, 2022
European governments, businesses, and societies need to prepare for a fundamental transformation of their skills base to survive and thrive. To drive sustainable growth and innovation and to prepare for the future of work, European businesses depend on a blend of digital and technology-related skills as well as critical thinking, problem solving, resilience, active learning, […]
Blog

The War In Ukraine: Four Ways Portfolio Marketers Can Respond

Paul Ferron April 6, 2022
The war in the Ukraine is disrupting companies' go-to-market strategies and Portfolio Marketers need to adapt. This blog provides four things to consider.
Blog

Neem de volgende stappen om u goed voor te bereiden op het cyberveiligheidseffect van de oorlog in Oekraïne

Paul McKay March 29, 2022
Neem de volgende stappen om u goed voor te bereiden op het cyberveiligheidseffect van de oorlog in Oekraïne
Blog

European Consumers Drive The Sustainability Demand

Michelle Beeson March 16, 2022
Guest blog post by Melissa Chaudet, senior research associate. It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes. We found that they: Actively seek more environmentally friendly options when shopping. […]
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