Over the past three years I have increased my analysis of the video communications market as our clients curiosity about video has mounted. I would like to invite you to continue this video research agenda with me by sharing your best and worst video experiences, but first some background.
Three years ago I published a report titled “Videoconferencing Rises Again” in which I predicted a rise in adoption and utilization of video conferencing. In researching this report, I heard a great deal about the ways in which video improved processes as diverse as corporate training, product development, and field force management – and the various video solutions that best served these processes. These processes were better served using a new breed of video solutions that relied on high definition resolution (codecs and displays), dependable IP-based networks, and intuitive user interfaces. Since then video conferencing deployments and utilization have risen again- – like the phoenix rising from the ashes.
These technological enablers have been supported by the remarkable adoption of video in consumer and social networking solutions, giving rise to a ‘video-native’ generation entering the workforce. In short order, Forrester clients have taken note and the number of our clients who have inquired about business video has nearly doubled each year as shown in this graph from my most recent video report titled “How Tech Strategists Can Ride The Coming Tidal Wave Of Business Video.”
In the process of interviewing vendors and buyers for this April 1 report I began to see repeating patterns of adoption of video solutions. Traditional video conferencing is often adopted early by firms as they begin to evolve to fully video-enabled enterprises, and this is my next research topic – determining what types of video communications deliver enough value to start companies on the path to video adoption. If you have adopted video at your business, I would like to hear about how you reached your decision, what video solutions you are using, for how long, and what your future path might be. Please leave a comment below – -and if you are willing to speak further, I would like tp speak for 30-45 minutes about the adoption of video at your firm. You can contact me at HDewing@Forrester.com.