Marketers shoot at lighthouses

While Day 1 live-streaming is done, we’ve archived video below so that it’s available to you post-event.

Day Two of the Forrester Marketing Forum goes deeper into the org structure and processes needed to be adaptive. Morning keynotes from Dave Frankland of Forrester and Tom Boyles, Senior Vice President at Walt Disney Parks and Resorts, focus on the theme of “Know Thy Customer” – specifically how marketers make sense of customer data in order to deliver great experiences. Then up, it’s Josh Bernoff and Augie Ray to unveil Forrester’s new Peer Influence Analysis in the keynote “Energizing Word of Mouth through Social Media”. Afternoon track sessions and guest executive forums dive deeper into the best practices and case studies of adaptive marketing. Thanks to all of you who have Tweeted, posted pictures, and, in general, kept up a lively online conversation!

Today's Live Stream
8:30 a.m.-8:40 a.m. PST

Day Two Opening Remarks
Carlton Doty, Vice President, Research Director, Forrester
Christine Overby, Vice President, Role Manager – Interactive Marketing, Forrester

8:40 a.m.-9:25 a.m. PST
Know Thy Customer: How Customer Intelligence Becomes A Strategic Weapon
Dave Frankland, Principal Analyst, Forrester