Sorry, won't reveal the conclusions here (yet). 

We all know that Social Computing can have an important impact on the brand and on the brand experience. And that many people and departments around the enterprise have adopted social technologies. But therein lies the challenge — how to best benefit from social when everyone is involved? And what role for the CMO? 

I'll talk about my new research on how CMOs should orchestrate their company's social initiatives next week at our Paris Tweet-up. And I expect not to be the only one talking. 

If you're in Paris the evening of May 4th – or would like to be 😉 – please join us.  You can find details and registration here:  I look forward to seeing you at Café Reflets – Centre Cerise @ 19 h.