Next Wednesday, May 5th, fellow product management/product marketing blogger and Informatica PM Saeed Khan and I will be having a conversation, live via teleconference, about the two sides of PM metrics:
- Metrics by PM. What are the important metrics about a tech vendor's business and technology that should PM maintain? This question strikes at the heart of PM's core responsibilities, making sure that a tech vendor's products and services help its business, and vice versa.
- Metrics about PM. Want to start a lively conversation? Ask product managers and product marketers about the metrics used to measure their performance and contribution. These metrics do more than just point PMs in the direction of quarterly goals. They also communicate within the company the value of what PM does.
Saeed always has sharp insights on these sorts of topics (which is why you should be a regular reader of the On Product Management blog, by the way). This call is a real conversation, not a one-way blabfest, so we're definitely looking for your questions and comments during the call. Expect a mix of observations about the state of PM in the tech industry, as well as best practices developed through hard experience.
The call is scheduled for next Wednesday, May 5th, from 8:30 to 9:30 PDT / 11:30 to 12:30 EDT. If you're interested in attending, send an e-mail to Steve Davidson (email@example.com), who runs the Technology Product Management & Marketing Council here at Forrester. Look forward to talking with you next week.