Thought Leadership: Outline Ready For Comments
For those of you who have been following our thought leadership research project, we're now in the final stages of this project. I've posted the proposed outline here for your comments. If you're not familiar with this project, here's the development document that summarizes the topic, working hypothesis, and research method. Also worth reading is this blog post, which explains why we're using this piece of research to pilot an Agile, community-based approach.
Realistically, comments will have an impact on the final document if you post them by the end of the week. After that, I'll be writing the actual document.
Also worth mention: in drafting the outline, I realized that some of our earlier work on B2B evaluation, selection, and adoption is applicable here. Expect to see a cameo appearance from some of that interesting research in this document.