Do you have budget to test iAds and play Angry Birds between meetings? Have you checked your brand's Klout score in the past week? In Facebook years, is your social strategy ancient?
Let's face it: Interactive Marketers have a lot on their plates this year. In fact, according to my colleague Augie Ray, social media marketing gets tough in 2011. How in the world are marketers supposed to stay ahead of the curve when the space is changing so rapidly? It's impossible to know everything and be everywhere. Trust me, I know.
Allow me to introduce myself, I'm Elizabeth Shaw, the new Emerging Media Analyst for Forrester's IM team. I'm thrilled to be a part of Forrester's dynamic team serving Interactive Marketing Professionals, and more importantly, I am here to help. It's my (awesome) job to be on the front lines of emerging and social media and help our clients navigate new waters, together. As an interactive marketer for the past nine years, I know what what it's like to be under the gun, fighting for budget and educating your team on the changing marketing landscape. I look forward to supporting our team and the chance to work with you!