This is one of the more creative applications of QR codes – tattoos. $240 to date at $80/tattoo. Given how permanent the code is, I'm wondering if they shouldn't have considered MS Tags – more branding and flexibility. It's the 2011 version of a dog tag. Would be more interesting if these were links to pages with medical records, etc. – something useful in the case of an emergency. Kidding aside, 2D bar codes have a lifetime – whether they live in a print ad, on a book cover, or on one's skin. Those employing 2D bar codes – especially on product packaging – must take into consideration the lifetime of the code and be ready to support it whether it's a marketing campaign or a link to a video with a safety demonstration.
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