I am both disappointed and excited to announce that I am leaving Forrester. As of next week I'll be returning to the agency world to put my research concepts into practice. It has been a real honor being a Forrester analyst. I can’t tell begin to tell you how intelligent, inspiring, and energetic the people are at this organization. It’s not just the Forrester people either. The opportunity to connect with so many smart people from marketing organizations, agencies, and technology companies has been tremendous as well. I will truly miss this role.
I know I’m leaving you in good hands as the interactive marketing team here is doing some great research. I encourage you to follow the social and mobile marketing work that Melissa Parrish is doing. Her latest research on location based social networking is a great read. I know I’ll be reading the research Joanna O’Connell and Michael Greene are doing on the future of digital media. I’ll miss my conversations with our newer analysts like Elizabeth Shaw and Ari Osur regarding emerging technologies and peer influence. I’ll also continue to stay connected to veterans such as Shar Vanboskirk and Nate Elliott as they write about the changing marketing organization, social media, and best practices in global interactive marketing. Finally I’ll just miss the great camaraderie and the constant education I got from working with people like Josh Bernoff, Suresh Vittal, Dave Frankland, Zach Hofer-Shall, Chris Stutzman, and the many, many others I could list here.
Though I’m sad to leave, my departure could be a great opportunity for you. Forrester is currently seeking my replacement. If you’re interested, check out the details:
Finally, for those of you interested in staying connected, my next move will be offically announced next week, but you can always find me here: