Join Me And Your Fellow Sales Enablement HEROes In San Francisco!

A generational shift is underway in B2B buying. Forrester’s annual Buyers’ Journey Survey reveals that 72% of APAC business buyers surveyed were Millennials and Gen Zers (born after 1980), far surpassing older generations in purchasing power.  While this shift is, of course, inevitable, it’s forcing a reckoning among B2B companies. Millennials and Gen Zers — […]

Last week I attended the 10th annual SaaStr conference in San Mateo. For those unfamiliar, SaaStr is a community and resource hub that covers the building and scaling of software-as-a-service (SaaS) companies. The conference brings together industry leaders, entrepreneurs, and investors to network and share insights. It’s a valuable resource for anyone involved in the […]