Our book giveaway contest is over and our 10 randomly selected winners are:

Holly S. from Fannie Mae
Arshad F. from Mobrise 
Thomas Z. from CIO2020.com
Juha-Pekka H. from P&C Insurance
Monika K. from HSBC
Francesco R. from Pasticceria Romeo
Kim P. — @retaincustomers
Christian B. — @CSinnovations4
Derek G. — @derekgardiner
Zsolt N. — @zsoltnagy4
Someone from Forrester will be in touch soon. Congratulations, and happy reading!



What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients? The solution in each case was a focus on customer experience, the most powerful — and misunderstood — element of corporate strategy today. Your gut already tells you that customer experience is the key to business success. Now you can prove it. Based on fourteen years of research, Forrester’s new book Outside In offers a complete roadmap to attaining the experience advantage.

Want to win a copy of Outside InWe’re giving away 10 copies this Friday, December 14. You can enter to win two different ways:

Option 1: Tweet

  1. Follow @Forrester on Twitter (so we can DM you if you win)
  2. Post a tweet that says: “Hi @Forrester, I’d love to win a copy of #OutsideIn, the new book on #custexp http://forr.com/SLHOpY”

Option 2: Register on the Forrester website

  1. Sign up at this registration page.
  2. Download a FREE copy of our report “Why Customer Experience? Why Now?”

Enter either way — or both! — by 12:00 ET on Friday, December 14. Later that day, we’ll choose ten winners at random from among the valid entries and contact you via Twitter or email if you’ve won.

And yes, you read the title of this post correctly. This is part two of our Outside In holiday promotion. You’re not too late for part one: books signed by either me or Harley; it's the perfect holiday gift for your clients or employees.