How will the Database of Affinity change marketing?
Last month I published new research on the Database of Affinity — a catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter — and how that database will change marketing. And I'm pleased to say I've gotten a lot of great feedback on that research. So I'm excited to be presenting the idea on stage at our Marketing Leadership Forum in London later this month.
What is the database of affinity?
I hope you'll be able to join us in London on May 21 and 22.