Hello and welcome to my Forrester blog. I've spent the last 15 years as an eCommerce and marketing leader in a number of retail organizations, and throughout my career I've frequently consumed Forrester's content. Whether it was leveraging a Wave report on eCommerce platforms to build a business case for a capital investment, or benchmarking my business against the industry, Forrester played a key role in my success, as well as the success of my team and my company. So it's with great pleasure that I join Forrester with the goal of returning the favor and helping eBusinesses succeed in a rapidly evolving landscape.

As Principal Analyst within the eBusiness and Channel Strategy group, my primary coverage area will focus on the strategy, operations, and technology that power digital commerce in an agile commerce world. Being a marketer at heart, I'll strive to provide guidance and insight that can yield real benefits to your customers and your bottom line. If there is anything I can help you with, or if you'd like to recommend a topic to be covered, please reach out to me. I'd be happy to hear from you.


Adam Silverman