Over the past year, there has certainly been plenty of press coverage surrounding the emergence of the new “Chief Digital Officer” (CDO). And the research we published in 2013 on the CDO role does identify how some firms can potentially benefit from a CDO role working alongside the CMO and CIO. But I’m beginning to see more business-savvy CIOs follow Starbucks' ex-CIO Stephen Gillett’s example and step up to lead digital strategy and digital initiatives.
In fact, CIOs with experience in marketing and/or business-unit leadership — especially eBusiness — are well equipped to lead the future digital transformation journey in many companies. They understand business strategy; they can relate to the outside-in customer view; and they already have an enterprise perspective.
OK, so there are not many CIOs out there today with this kind of experience (my estimate is around 20%) — but this is exactly the kind of CIO that CEOs need to hire in the future.
So let’s not get too hung up on titles — what really matters is the ability to combine a deep understanding of the customer with an understanding of how digital technology will drive new sources of customer value.
That’s the focus of a new series of reports we’ve just published (see below). The reports help digital-savvy CIOs work with business leaders to create a clear vision for what it means to be a digital business and start down the path toward digital business transformation.
Who knows . . . maybe the title of today’s CIO will evolve. Not too long ago, CIOs used to be called “MIS” or “MIT” executives. DP Executives before that. Maybe the CIO role title will evolve yet again . . . one more time to reflect the digital times we live in! And maybe it won't.
Related reports (fee for non-clients):
- How To Craft A Better Digital Vision Anchor Your Vision In Customer Value
- Digital Predator Or Digital Prey? Six BT Transformation Strategies To Energize Your Digital Business
- Digital Business Readiness Assessment
- Begin Your Journey To Digital Mastery
Next Post: Three Tips To Craft A Better Digital Vision