Privacy: Lessons Learned and Prognostications
Earlier this year, I had the pleasure of moderating a panel of leading privacy professionals for the Churchill Club.
During the session, we recapped the highlights—and lowlights—of privacy in 2014, discussed some of the major trends and issues in the space, and made some predictions for 2015 and beyond.
What stood out for me, as a customer insights (CI) professional, is how critical our teams are to the work of privacy and how much we must guide the process of contextual privacy. There is a lot of work to be done to build stronger organization-wide consensus around better privacy. Like they were the nexus point between business technology and marketing teams, CI pros are now the nexus between security, legal, and marketing teams.
I’ve linked the full session below. Please enjoy, and please consider getting involved in Data Privacy Day 2016 – the effort could use more marketers and business leaders.