Everyone I talk to has internalized the importance of improving customer experience delivery in the age of the customer. But in today’s hypercompetitive business landscape, and with ever-rising consumer expectations, actually delivering better experiences is a tall order. To help understand how companies are tackling this challenge, we’re conducting research on how some of the world’s smartest, busiest people are leading customer experience initiatives in their organizations.
Does that sound like you? If so, I invite you to fill out the Forrester Customer Experience Programs Survey.
We took great effort to create a survey that is frictionless and enjoyable that you should be able to move through quickly. And as a thank you, we’ll send you the survey results when they’re ready. In other words, for a small contribution of your time and insight, you’ll get a rich set of data on how your peers are tackling key CX challenges.
Key details are:
- Survey open: April 19th – May 6th. But don’t delay, the survey will take about 10 to 12 minutes of your time to complete. Why not take it today?
- Survey length. The survey has about 30 questions.
- Topics covered. We cover CX team size, skills, responsibilities, budgets, and reporting structure.
- Related research. We plan to use the data in a series of reports about CX teams, their roles, responsibilities, and budgets. We will also use it in research about how CX pros foster more customer-centric cultures, work with colleagues, and work with partners across their CX ecosystems to deliver better experiences.
Thanks in advance for your participation!