Following last year’s highly successful Summit for Marketing Leaders in Shanghai, I’m excited to take on the role as the forum host for Forrester’s upcoming Customer Experience (CX) Marketing Shanghai 2016 Forum, taking place just seven weeks from now on September 1 at the JW Marriott Shanghai.
The line between CX, brand, and marketing disciplines has blurred as empowered customers now have more knowledge, more power, and more leverage than ever over companies, services, and products. This year’s Forum focuses on fusing CX, brand, and marketing, which is the first step to becoming customer-obsessed, to build the foundation for driving continuous business success in the age of the customer. We are here to help you answer these questions:
How do companies thrive in this dynamic environment?
How can I combine CX, brand, and marketing to create a core competitive advantage for my company?
How do I show the real value of CX to the rest of my organization, including senior executives?
Our CX Marketing Shanghai 2016 Forum brings together the best minds of marketing and CX from both Forrester and leading companies in different industries to discuss forward-looking trends and share best practices. Come attend this one-day forum to:
- Understand how CX, brand, and marketing drive business growth
- Learn best practices from CX and marketing leaders in different industries
- Deepen your understanding of your rapidly evolving digital customers
- Know how to boost marketing outcomes through digital technologies and advanced data analytics
- See how design thinking and digital technologies can improve CX quality and increase your customer loyalty.
The lineup of confirmed industry speakers for this event is nothing but impressive: Carol Choi, VP of Marketing, The Walt Disney Company; Kevin Guo, General Manager of Marketing Communications, Ctrip; Teong Seong Lim, Head of Country Internet Marketing, Philips; Adrian Toy, Regional Marketing Director, Puma; and Jacqueline Tang, Digital Communications Manager, Decathlon.
We hope that this forum will be a platform for CX and marketing professionals to get connected, share their excellent stories, and enjoy an unforgettable experience together. Join us and the many distinguished senior executives in Shanghai this September, and we look forward to hosting you!