Alone in the Onion – Where ‘ s Ronald McDonald?

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024, is released, I can share an update of my perspective on the MACH Alliance. Four member companies were in the B2B commerce solutions Wave mix this time around, and more espoused their architectural virtues (some didn’t qualify for MACH membership, and some didn’t qualify […]

Welcome back to Forrester’s blog series, 50/50, where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]