Chiara De Gasperin
Analyst
Author Insights
Blog
Elevate The Digital Experience With Digital Insights
Digital leaders know that delivering great digital experiences requires more than dashboards and metrics. It requires understanding how customers behave, why they behave that way, and how to turn those insights into decisions that improve business and customer outcomes. In our recently published report, Elevate The Digital Experience With Digital Insights, we examine how organizations […]
Blog
Your Essential “Pack” To Select A Digital Analytics Solution: Start From Use Cases, End With Feature Comparison
When organizations set out to select a digital analytics vendor, the process often starts in a familiar place: comparing technology capabilities. Buyers naturally gravitate toward current offering and strategy comparisons to understand how vendors stack up feature by feature and where platforms are headed. This is exactly where The Forrester Wave™: Digital Analytics Solutions, Q3 […]
Blog
Why Having Digital Insights Doesn’t Always Translate To Digital Outcomes
Digital business leaders continue to heavily invest in data and analytics to drive their digital business, yet many still struggle to turn insights into action. In our report, The State Of Digital Intelligence, 2026, we highlight how organizations collect, analyze, and operationalize customer and digital insights — and why progress continues to stall. Based on […]
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Are You Ready To Evolve Decision-Making With Digital Insights?
Digital intelligence (DI) is no longer a nice-to-have — it’s a competitive necessity. As customer expectations evolve and digital behaviors become more complex, organizations must rethink how they collect, analyze, and act on digital data. Forrester’s latest research, Measure Your Digital Intelligence Maturity, introduces a comprehensive self-assessment to help digital, CX, and analytics leaders benchmark […]
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Three Must-Haves When Buying Digital Analytics Solutions In 2026
Digital analytics solutions have evolved far beyond simple web tracking. Today, they provide a holistic view of customer behavior across websites and apps, uncover UX/UI issues, track product feature adoption, and ultimately help improve digital experiences and drive business outcomes. As you prepare for buying digital analytics solutions in 2026, choosing the right one is […]
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Insights From Our New Evaluation, The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
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Key Insights From The Forrester Wave™: Experience Optimization Solutions, Q4 2024
Adding or improving digital experience is a top priority for organizations looking to improve their customer experience. Learn how experience optimization solutions can help do this by ingesting and analyzing data to generate insights and deliver personalized digital experiences.
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Livelli di CX Index in Italia in leggero calo nel settore assicurativo per i prodotti casa e auto
In Italia il Customer Experience (CX) Index mostra segnali di rallentamento per le assicurazioni (prodotti auto e casa).
Blog
Meet Chiara De Gasperin, Forrester’s Newest Digital Intelligence Analyst
Meet Chiara De Gasperin, Forrester’s Newest Digital Intelligence Analyst, if you are interested in digital data insights. Start discovering Chiara's best "job-cocktail" to understand if it tastes good to you too. Have a brainstorming with her if you think your relevant priorities are “Collect And Analyze Data For Customer Insights” and “Enable An Insights-Driven Business”.