Sean Owens

Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.

Measuring the business value of a specific investment — and thus measuring ROI — is often easier said than done. It can be confusing with so much information and so many different measurements. Should you look at cost savings, sales, employee productivity, operational efficiency? Which sales, which employees, which costs? Following Forrester's TEI framework can help you get started.