Forrester’s Consumer Forum is coming up in 10 days! The event has been expanded compared to prior years with many more content choices available to attendees. The overall theme of the Forum is Humanizing The Digital Experience. I think this is particularly relevant, given the change that technology has driven in the marketing world over the past 12 months alone.
Lisa Bradner and I have been organizing the Next-Generation Branding And Marketing Sessions. I’m moderating two discussions and giving two speeches that will be great content for brand marketers in particular:
- 25 Oct, 11:15 am: Main Tent discussion with Jeff Hicks, CEO of Crispin Porter + Bogusky
- 24 Oct, 2:30 pm: Word-of-Mouth Marketing panel with Dave Balter, BzzAgent; Jon Berry, Keller Fay; Sam Decker, Bazaarvoice; and Andy Sernovitz, WOMMA.
- 25 Oct, 2:30 pm: Reinventing The Marketing Organization
- 25 Oct, 3:30 pm: Choosing The Right Brand Monitoring Vendor
If you’re at the event, please stop by and say hello!