Here’s another installment of haikus dedicated to B2B sales and marketing. This edition takes its inspiration from account-based marketing, which identifies the insights, integrated marketing initiatives and sales alignment requirements to deliver and measure impact with target groups of customers and prospects.

Defined universe

the customer lifecycle

sustain and nurture

Know your audience

realistically assess

the business impact

To cultivate trust

a predictor of success

needs different skills

A sales goal’s context

deconstruct detect define

trackable outcomes

Megan Heuer says

post-sale marketing support

drives long-term success