Design leaders often ask me:
“How do I make the case to grow my team?”
“How do I prove the impact that better design has on my organization?”
“How do I elevate the impact of design?”
The answers to all three questions come down to having a repeatable process in place for linking design investments (past and present) to the KPIs that matter to your company. I’m kicking off research about this challenge to uncover best practices among design leaders, including examples.
Do you have experience linking design investments to business KPIs? If you do and you’re willing to be interviewed by me as part of this research, please reach out to my colleague Amelia Nickels. We’ll gladly share our findings with you when we publish as a token of our appreciation for your input. Watch below to learn more.