The Counterintuitive CEO
Ideas, observations, and analyses to help drive the success of other CEOs
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Wisdom And Books From The Board Of Clients
Forrester's recent Board of Clients meeting was one of the most creative and dynamic in its history — not surprising given that we're living in the emerging world of AI. Members shared their tips for staying grounded and what they're reading right now.
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The Seventh Wave: How AI Will Change The Technology Industry
As AI rewrites the rules of business, lessons from past technology shifts will only go so far. Forrester’s CEO examines the impact that AI will have on the big five consumer tech companies and the tech sector more broadly.
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Board Of Clients Book + Media List, 2024
One time-honored tradition from our annual Board of Clients meeting is to share book and media recommendations. Check out this year’s list.
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The CEO’s Guide To Building Generative AI
Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.
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Book List From The Board Of Clients
Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products that we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors. I’ve always called the […]
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The GenAI Imperative
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.
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Cryptocurrency For CEOs
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.
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Blockchain For CEOs
Learn what it is, what it does, and what it means for your organization today and in the future.
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The Ukraine War And The CEO
Forrester CEO George F. Colony gives his advice to CEOs contending with the ramifications of the Russia-Ukraine War.
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Your Experience Doesn’t Match Your Brand Promise
Forrester has designated Tuesday, July 13 as CX Reality Day, a time for CEOs and their executive teams to test the quality of their companies' experiences.
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Introducing Forrester Decisions
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan and tackle their most pressing initiatives and priorities for driving growth.
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The Big Acceleration
The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in a new Roaring 20's, highlighted by fast growth and dynamism.
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Customer Obsession And The CEO
Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization – it’s about how you behave and what you value. Here's a rough map of how a CEO can lead this voyage.
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The Time Has Come
To our black employees, clients, friends, and the black community at large, we stand with you against the injustice and inequities brought down on you. It’s not right, it can’t persist, and we can do better. We see you, we hear you, and we stand with you.
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Managing Your Company Through The Coronavirus Pandemic
To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.
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Four Phases Of The Coronavirus Pandemic
CEO George Colony explains that coronavirus in the US will play out over four phases. Discover what the phases are and the impact each one will have on businesses and individuals.
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Jack Welch’s Passing Leaves A Management Legacy That Still Resonates
Many of the lessons the former GE CEO preached — such as hiring great talent and empowering them to lead — remain important.
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The Client Book Club
This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […]
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The Power Of “Now” CX
The value of real-time CX: differentiation, growth, and better retention. Learn more about the next frontier of CX and why Forrester developed FeedbackNow 2.0.
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What Is Your X1?
What is your customer experience to rule all customer experiences? Identify it and move money toward your X1.
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