design system

A design system is a set of principles, foundations, components, guidelines, and resources that an organization uses to guide its design efforts. Learn how to set up and refine a design system in your organization.

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Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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You Need A Design System — Here’s Why

Gina Bhawalkar August 2, 2021
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
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How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.

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Get Your Design System Right: Approach It Like A Product

Gina Bhawalkar November 30, 2020
A design system continually evolves — it’s not a project a design team can complete and move on from. In fact, a design system requires an ongoing time and resources investment just like a customer-facing digital product.
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Open Source Design: What It Is And Why It Matters

Gina Bhawalkar March 11, 2020
There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design? You don’t need to look far to find companies embracing this idea by: Making design systems public. Most design teams are […]
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Why And How To Create A Design System And Get Help With It

Gina Bhawalkar February 3, 2020
Fifty percent — that’s the percentage of design professionals who say their company now uses a design system according to Forrester’s Q3 2019 Global State Of Design Teams Survey. And a whopping 74% of those survey respondents say that their companies are using a design system more than two years ago. Over a third even […]
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