design system

A design system is a set of principles, foundations, components, guidelines, and resources that an organization uses to guide its design efforts. Learn how to set up and refine a design system in your organization.

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What You Can Learn From Open-Source Design Systems

Gina Bhawalkar May 30, 2024
Read on to learn three best practices from open-source design systems.

Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem

David Truog December 20, 2023
The scuttling of their own deal won’t be the end of the Adobe-Figma story: The next chapter must be about close partnering instead.

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Spark An Innovation Culture With Design Thinking

Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.

Planning Guides 2024: Customer Experience

Explore 2024 insights for investing in CX strategy to drive action, value, and revenue.

You Need A Design System — Here’s Why

Gina Bhawalkar December 12, 2022
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.

AIOps: The Riddle Wrapped In The Mystery Inside The Enigma

Carlos Casanova January 27, 2022
It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my “meet your new analyst” blog. Both technology vendors and industry companies openly asked me what the term meant, because they are hearing many variations. They gave me examples of […]

Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]

How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.


Get Your Design System Right: Approach It Like A Product

Gina Bhawalkar November 30, 2020
A design system continually evolves — it’s not a project a design team can complete and move on from. In fact, a design system requires an ongoing time and resources investment just like a customer-facing digital product.

Open Source Design: What It Is And Why It Matters

Gina Bhawalkar March 11, 2020
There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design? You don’t need to look far to find companies embracing this idea by: Making design systems public. Most design teams are […]

Why And How To Create A Design System And Get Help With It

Gina Bhawalkar February 3, 2020
Fifty percent — that’s the percentage of design professionals who say their company now uses a design system according to Forrester’s Q3 2019 Global State Of Design Teams Survey. And a whopping 74% of those survey respondents say that their companies are using a design system more than two years ago. Over a third even […]