Digital Process Automation: An Important Part Of Your Digital Transformation Strategy

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […]

The pandemic thrust consumers and technology into the forefront, exposing a long-standing tension between the two. Consumer behaviors and ambitions caused enterprises and brands to innovate in new ways to sustain engagement with their customers, helping them cope through disruption while delivering positive experiences that ease their daily lives. Recently, Forrester released its US Customer […]