Forrester's Consumer Forum Theater Presentations highlight Forrester’s extensive data capabilities. Data is critical to the Consumer Product Strategy teams, and we work closely with our colleagues on the data team to produce our research. Forrester analysts will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior. These demonstrations will be hosted in the International Ballroom at The Fairmont Chicago.

Theater Presentations

Tuesday, October 27, 2009: 1:15–1:35 p.m.

Consumer Technographics® Presents A Global Consumer Trend Update
Presenter: Andrew Peach, VP, Consumer Insights and Operations

This presentation focuses on consumer insights obtained from our global

benchmark survey examining technology-driven trends in consumer




Wednesday, October 28, 2009: 1:15–1:35 p.m.

Forrester’s ForecastView: A Lesson In Forecasting Consumers Globally
Presenter: Vikram Sehgal, Vice President, Research Director, Forrester

This presentation shares highlights from our latest mobile forecast, one of the 40 industry forecasts we produce annually. Join us to learn more about the team's outlook for growth of the mobile industry.