Is Your Brand Making Promises It Can’t Keep?
That's a sure sign that your brand is still stuck in the 20th century. And that’s what I’m going to talk about at this year’s Marketing Leadership Forum in Los Angeles on April 18-19.
We believe that brands will matter more than ever in the 21st century. But the brands that win will focus as much on delivering on their promise as they do on making promises. Come join me and find out how you can update your 20th century brand positioning and align your brand-building assets, to make sure you’re building the kind of brand equity that adds value for your customers and fuels growth for your business.