IT Doesn’t Matter
Forrester
If there’s one thing I’ve learned in my time at Forrester, it is this. Categories
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3 Common B2B Marketing Budget Mistakes & How To Fix Them
Download our guide to strategic budgeting to dodge common pitfalls, break bad budgeting habits, avoid zombie projects — and turn your marketing budget into a powerful growth accelerator.
Blog
The Content Bottleneck Has Shifted: Why Enterprise AI Isn’t Enough
Lisa Gately
2 days ago
The constraint marketing leaders are running into is no longer about content generation. It’s scaling marketing without losing trust, quality, or control.
Blog
B2B Marketing Has A Purpose Problem
Matthew Selheimer
3 days ago
According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary driver of growth for the business. Yet they believe (47%) that many of their peers see marketing as a support or promotion function that handles sales requests, promotes news, and executes launches. This disconnect, for […]