IT Doesn’t Matter

For years, B2B vendors have optimized individual products — adding features, updating interfaces, creating APIs — but have found they have too many products with too much overlap, limited reach, and slower growth. Today, platforms, not standalone products, are becoming the new basis of competition, making the transition from products to platforms and portfolios more […]

Learn how conversational AI vendors balance rapid innovation with trust and fit for contact centers based on the 2026 Forrester Wave™ evaluation.