IT Doesn’t Matter

Most B2B organizations track win rates, but few understand why they win or lose deals. Without identifying the root causes, you’re flying blind − and risk making decisions based on assumptions rather than facts. Done right, buyer feedback can boost win rates, sharpen positioning, and drive growth.  CRM data and sales anecdotes don’t always tell […]

The biggest of which is: Will the deal actually go through? We look at the potential regulatory hurdles and what the deal would mean in the larger media industry context.