< Blogs Home > Featured Blogs > IT Doesn’t Matter IT Doesn’t Matter Forrester Mar 20 2007 If there’s one thing I’ve learned in my time at Forrester, it is this. Categories Age of the Customer Get The Insights At Work Newsletter Email Address* Country* Country United States Åland Islands Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia, Plurinational State of Bonaire, Sint Eustatius and Saba Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Cook Islands Costa Rica Côte d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guyana Haiti Heard Island and McDonald Islands Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lesotho Liberia Liechtenstein Lithuania Luxembourg Macao Madagascar Malawi Malaysia Maldives Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Réunion Romania Rwanda Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican City Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Zambia Yes, I’d like to receive Forrester’s Insights At Work newsletter and receive occasional survey invitations and marketing communications. Thanks for signing up.Stay tuned for updates from the Forrester blogs. Build An Engine Of Customer Loyalty - And Revenue Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine. See Inside The Report Blog How 116 Retailers Competed With Amazon’s October 2024 Prime Event Sucharita Kodali 2 days ago Read Forrester's key takeaways from retailers and brands competing with Amazon's October Prime sales event. Read More Blog Support Your Talent Goals By Managing Your EVP And Employer Brand Dan Bieler 2 days ago Our latest research helps business leaders align employee value proposition (EVP) and employer brand. Read More