You’ve been sold on the value of data and analytics: If you embed data and analytics across your business, you will make better decisions to grow customer lifetime value, increase operational efficiencies, and differentiate from the competition. It just makes sense.
But have you been able to actually do it, at scale, across your organization? Have you gotten to a place where the bulk of your decisions and actions are driven by both qualitative and quantitative insights rather than intuition — or worse — inertia? Have you successfully made the transition from a data-driven business to an insights-driven one?
The good news is that many of the folks who have been in your shoes and have overcome similar challenges will be attending Forrester’s inaugural Data Strategy & Insights 2018 Forum on December 4 and 5 in Orlando. We’ll hear from a great lineup of Forrester analysts who focus on business insights, predictive analytics, machine learning, data governance, data architecture, and building great insights teams, as well as a number of leading experts from organizations such as:
• BlueCross BlueShield of Tennessee
• Charles Schwab
• General Motors
• State Farm
• TD Bank
• Wells Fargo
• And many more!
The agenda is jam-packed with sessions focusing on becoming an insights-driven business, turning analytics into action, data strategy and governance, and how to approach AI and machine learning. So please, join me, my colleagues, and hundreds of your peers in the data and analytics field as we share success stories and best practices.
I look forward to seeing you there!