In today’s fast-paced business landscape, it is crucial for organizations to understand how to leverage technology to drive productivity and financial performance. Why? Productivity is a key differentiator as it allows organizations to maximize their outcomes (effectiveness) while minimizing costs (efficiency) required to achieve these outcomes. However, many companies fail to understand the full impact […]
Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.