Oasis are definitely winners of the "innovative music promotion tactics of the month award". Hot on the heels of their NME tie up Oasis will be promoting their new album in the US by recruiting New York buskers to play songs from their forthcoming album on the streets of the Big Apple. The whole thing will be filmed and released as a documentary at the time of the album launch. Whoever is behind these tactics is setting new standards for the rest of the music industry to follow. Let's just hope the Oasis camp manage to keep a lid on pre-release copies of the album leaking onto the web this time. But, then, I suspect those fears are a big part of the thinking behind these initiatives. Even if pre-release copies get online Oasis have given themselves the security of creating a unique buzz that does something entirely distinct from the album itself and should therefore be just as compelling whether the album leaks or not.
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