Fresh out of college with a business degree in hand, I dove headfirst into the world of sales, the kind that doesn’t just test your skills but your character. My mornings began with a phone in one hand, the yellow pages or Hoovers in the other, and a determination that had to outlast more rejection in a single day than most people face in a month. I knocked on doors, called strangers who had no reason to take my call, and learned that resilience isn’t something you’re taught — it’s something you build, one “no” at a time. Looking back, those early days weren’t just about selling; they were about learning how to persevere, adapt, and keep moving forward no matter how many times the world said “not today.”

Over the years, I sold everything from car rentals to telecom voice and data solutions and, eventually, cybersecurity services. Each industry sharpened my ability to listen, adapt, and connect. Seven years in, I realized that my favorite part of selling wasn’t just closing deals, but it was rather understanding the systems and process that made success repeatable.

That curiosity pulled me toward operations, a place where I could build the very systems I once depended on to win deals. It marked the beginning of a transformation, shifting my focus from doing the work to designing how the work gets done. That also led me to pursue my M.S. in engineering management from the George Washington University, allowing me to strengthen my technical foundation while sharpening my business acumen.

In October, I joined Forrester as a principal analyst for revenue operations. I’m incredibly excited to step into this role that lets me combine years of hands-on experience with a passion for solving complex go-to-market challenges. I look forward to advising clients on how to optimize their revenue processes, align strategy with execution, and uncover opportunities for growth.

What was I doing prior to Forrester?

When I first transitioned into operations, it began with sales operations — a world focused on the mechanics behind every quota, territory, deal desk, and forecast. Over time, as the function evolved, so did I, witnessing firsthand the transformation from sales ops to the broader, more strategic discipline of revenue operations.

My journey took me through incredible organizations such as Neustar and Verisign, as well as several private equity-backed firms, each stage sharpening my perspective on how revenue is truly built, measured, and optimized.

I’ve had a front-row seat to the rise of RevOps; what started as spreadsheet-driven support has now become the heartbeat of go-to-market alignment. Looking back, I realize that I’ve not only seen the evolution of RevOps but I’ve been fortunate enough to help shape it.

What will be the focus?

My primary focus at Forrester is to help organizations understand and optimize the evolving dynamics of revenue operations through both research and advisory engagement.

  • Advise clients on data-driven approaches to sales planning, forecasting, territory design, and compensation strategy, bringing structure and clarity to complex revenue challenges.
  • Research and analyze emerging RevOps trends, technologies, and market dynamics to inform best-in-class frameworks and benchmarks.
  • Guide enterprises in building scalable ecosystems that align people, process, and technology for sustained growth.
  • Bridge cross-functional alignment, helping clients translate operational intelligence into strategic execution across the full go-to-market motion.

More about me

Outside of work, I’m passionate about exploring the world and immersing myself in different cultures. Traveling gives me perspective — every new place brings a story, a flavor, and a lesson. I love trying all kinds of cuisines, from street-food stalls to hidden local gems, and sharing those experiences with my family. At my core, I’m endlessly curious, always looking to learn and see the world through new lenses.

Let’s continue the conversation and see how we can learn from each other’s experiences: Connect with me on LinkedIn or set up a guidance session.