I began my career in public relations (PR) in the late 1990s and went through a few other professional iterations (writer, brand strategist) before landing at SiriusDecisions, where I now have the pleasure of speaking to some of the most talented B2B PR professionals in the world.

Back in the dot-com era, we were wondering how email would change business, and publication scanning was a morning activity that turned my fingers black and yellow with newsprint and highlighter ink.

Today, Twitter does our pub scanning for us, and social media makes email seem antiquated. In a homage to those deliciously fluffy “hot or not” glossy magazine lists, perfect for summer reading, here’s SiriusDecisions’ summer 2012 trend alert for B2B PR:

B2B Public Relations Hot List