• The 2018 SiriusDecisions Summit is delivering cutting-edge research, inspiring presentations and top-notch networking opportunities
  • Several moments during the event’s opening day were met with great enthusiasm among attendees on Twitter
  • Whether you’re in attendance in Las Vegas or wishing you could be there, make sure to watch siriusdecisions.com for more blog recaps

With temperatures expected to soar above 100 degrees in Las Vegas this week, the only thing hotter than the sidewalks on the world-famous Strip is all the eagerly anticipated new research being unveiled over the next several days at this year’s SiriusDecisions Summit.

The annual gathering of thousands of B2B executives in sales, marketing and product kicked off at the Mandalay Bay Resort and Casino early this morning. Before settling in for a day of learning, hundreds of attendees hit the pavement just after sunrise for a wonderful cause – running the official SiriusDecisions Summit 5K to raise money for the VWM Families Foundation.

The morning programming featured the Executive Leadership Exchange, where SiriusDecisions presenters offered advice on a timely topic pertinent to many sales, marketing and product executives: how to effectively work with your board.

Meanwhile, Summit first-timers and anyone else looking for a crash course in the most important SiriusDecisions research concepts filled several packed rooms at the popular SiriusFoundations sessions. Phone cameras flashed and attendees typed away furiously as they soaked up essential information on models, frameworks and data.

After gaining insights from peers at the first set of inspiring sponsor case studies, delegates gathered for lunch in the SiriusDecisions Sponsor Marketplace, where they could start exploring the latest and greatest from more than 100 technology and service providers – and maybe collect a few fun new items from sponsor booth giveaways. 

With such a busy morning, it’s hard to believe that Summit didn’t even officially kick off until after lunch. Before Tony Jaros, president and chief product officer at SiriusDecisions, took the stage for his opening remarks, attendees enjoyed a montage of movie clips to introduce this year’s Summit theme: Building the playbook for intelligent growth.
What’s in that intelligent growth playbook? All will be unveiled as Summit rolls on, but Tony offered a preview by showing delegates the elements of a priorities-based revenue engine that enables transformation in B2B organization.

Transformation can also occur on a personal level, with astounding business results, as guest keynote speaker Molly Bloom – champion skier turned “Poker Princess” turned memoirist – demonstrated during her inspirational Summit address. Her key lessons on maintaining resilience, understanding customer needs, overcoming failures and – above all, telling your own story – surely resonated with all in the room.

Summit 2018 is sure to be the best Summit yet! Whether you’re in attendance in Las Vegas or wishing you could be there, be sure to check out siriusdecisions.com for more recaps and follow #SDSummit on Twitter for the latest event buzz.