Blog
Explore USU’s strategic insights from USU World 2025, where they unveiled their vision for IT service management (ITSM) amid growing global competition. Discover their focus on GenAI-powered solutions, data governance, and community engagement, as well as how they’re addressing the evolving demands of a hybrid, AI-driven digital landscape. Learn about their commitment to operational compliance and innovative service delivery.
Blog
According to Forrester’s Marketing Survey, 2025, only 21% of marketing leaders report that a “Transition from lead-focused efforts to buying groups and opportunity management” was among the most important priorities for their marketing strategy in the next 12 months. However, with buyers becoming more autonomous, buying groups increasingly more complex, and customer expectations higher than […]
