Welcome to Forrester’s Consumer Market Research Professional blog
[Posted by Reineke Reitsma]
We are very excited about the launch of the CMR blog, and are looking forward to engage in a conversation with you on topics that are close to our hearts. The blog will have multiple contributors, and I’d like to introduce the four key contributors to you:
Corina Matiesanu, Director, Data Operations and Insights, will publish on topics related to market research best practices and global consumer insights
Jackie Anderson, Consumer Insights Analyst, will publish on topics related to consumer behavior, social media, market research best practices, and customer segmentation.
Tamara Barber, Data Analyst, focuses on US Hispanic consumer behavior and will regularly give her opinion on what’s going on in Hispanic marketing. She will also publish on market research online communities.
And the fourth contributor will be me. I’m the research director for the consumer market research professional role and I’ll be posting on market research best practices, global consumer behavior, social media, and industry insights.
Our goal is to keep a nice balance between data, insights, and information. Please reach out whenever you have questions, comments, or feedback. Let’s get rolling!