What’s a Marketing Forum without. . .

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]

Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.