What’s a Marketing Forum without. . .
Forrester
. . . marketing? Some early morning shots of our sponsor booths before attendees arrive:
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How To Build A Loyalty Team That Scales With Your Program
John Pedini
3 days ago
Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flows toward technology, rewards, and promotions, with less focus on what drives differentiated experiences, personalized engagements, and emotional loyalty. This isn’t surprising, given that loyalty is both an art and a science, and it’s much easier […]
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Build The Human Foundations Before You Scale AI
Martin Gill
4 days ago
CX Summit EMEA explored the real AI opportunity: building trust, strengthening foundations, and reimagining experiences — not just making them more efficient.