What’s a Marketing Forum without. . .
Forrester
. . . marketing? Some early morning shots of our sponsor booths before attendees arrive:
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The Cost Of AI Productivity Is Less Creativity
Jay Pattisall
12 hours ago
AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
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AI Forces A Redesign Of How Marketing And Agencies Work
Jay Pattisall
2 days ago
As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap between what CMOs need and what traditional agencies deliver, creating an opportunity for a new class of partner focused on transformation, not just execution.