Blog
Artificial intelligence announcements have become almost daily occurrences. Yet, Telstra’s recent joint venture with Accenture stands out as particularly noteworthy. This partnership signals a significant shift in how large enterprises are approaching AI adoption to create an AI advantage. Telstra understands that the only path to sustainable business advantage using AI lies in capturing and […]
Blog
Personalization can take many forms, including delivering relevant, customized content, driving segmentation, and drawing on persona, role, geographical, and behavioral information to create great customer interactions. B2B firms should spend more time personalizing postsale customer engagement.
