Chipotle, Starbucks, Uber, Wells Fargo . . . the list of companies that have found themselves pounded by controversy is long — in fact, 50% of the Fortune 100 have had to deal with a crisis in the past three years.
Check out this short overview of the new report Emily Collins and I coauthored . . . then check out the report — “Brands Forget The Rules Of Modern Marketing When Crisis Hits” — for guidance on how, and when, to respond.