Predictions 2022

Disruptive forces necessitate bold decisions.

Be prepared to act at the critical moment — read our predictions to discover the focus areas that will characterize success in 2022.

Featured Blogs & Podcasts


Predictions 2022: Leaders Who Embrace Trust Set The Bar For New Sustainability And AI Goals

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Predictions 2022: The Global Public Sector Will Transform Itself — And Society

Governments' actions on climate change, digital privacy, and the future of the workplace will reverberate throughout the world’s economy. Learn more in our public sector predictions for the coming year.
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Predictions 2022 Guide — Get A High-Level Overview of 2022

Read Forrester's top predictions across technology, marketing, CX and more in this new guide.

Predictions 2022: A Year To Be Bold

2022 will unleash opportunity and disruption across tech, sustainability, marketing, customer experience, and more. Start preparing now with our 2022 predictions.


Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined

In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.
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Experience Design

Getting experience design right is essential to CX transformation and brand differentiation. Read Forrester’s insights on elevating design to build more powerful customer connections.


The Evolution Of Design In 2021: Learning From Design Vendors

Andrew Hogan November 15, 2021
I’ve been out on paternity leave and needed to catch up. Design is changing rapidly, so I thought I would give a peek into my reading and analysis of recent results and announcements: More and more companies are investing in design and adopting new tools to design with. One sign is the interest in new(er) […]
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The Metaverse Is Born — Now It Needs To Grow Up

David Truog November 15, 2021
The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born. Since 2013, AWE has […]
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