Europe

Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Research

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  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Social Lending

    Social lending is the practice of lending money to unknown individuals or businesses without the involvement of banks and other traditional financial institutions. Peer-to-peer lending platforms...

  • For B2C Marketing Professionals

    Report: The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

    B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their...

    • Downloads: 27
  • For eBusiness & Channel Strategy Professionals

    Report: The Evolution Of Global eCommerce Markets

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their eC...

    • Downloads: 2306
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Readiness Index: eCommerce, 2015

    The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the For...

    • Downloads: 4
  • For Security & Risk Professionals

    Report: Quick Take: Goodbye Safe Harbor, Hello EU-US Privacy Shield

    Since 2000, firms operating across the Atlantic have used the US-EU Safe Harbor agreement as a means to lawfully transfer data concerning EU citizens to the US. However, on October 6, 2015, the ...

    • Downloads: 81
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