Europe

Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For Customer Experience Professionals

    REPORT: The UK Traditional Retailers Customer Experience Index, 2017

    How UK Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience

    February 14, 2018 Michelle Beeson

    How well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 traditional retail brands that were analyzed as part of the UK CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Intesa Sanpaolo Drives A Customer-Obsessed Digital Transformation

    Intesa Sanpaolo Digitizes Its Business Strategy To Boost Its Transformation

    February 13, 2018 Aurelie L'Hostis

    When Intesa Sanpaolo embarked on its digital business transformation program in 2014, it recognized the need to systematically look through the customer lens to deliver great customer experiences. It also knew it would have to digitize the very core of its business to drive long-term change. This case study outlines how the bank executed its strategy, starting with an overhaul of its digital banking platforms, and how that led to a wider operational transformation of the organization.

  • For Application Development & Delivery Professionals

    REPORT: Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey

    February 9, 2018 Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three emerging trends in tech services: next-generation customer experience; software-as-a-service (SaaS)-driven business transformation; and new ways of working with services providers. This report will help application development and delivery (AD&D) professionals understand the maturity of those trends — and what it will mean for them in 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Digital Banking, 2018

    Landscape: The Digital Banking Strategy Playbook

    February 7, 2018 Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores how digital technologies are changing the industry's customers, competitors, and operations globally. It charts the different approaches to digitization that digital business teams have taken to deliver superior digital customer experience and digital operational excellence.

  • For Security & Risk Professionals

    REPORT: The State Of Endpoint Security, 2018

    New Threats Are Driving Technology Consolidation

    February 5, 2018 Chris Sherman, Salvatore Schiano

    Every year, Forrester surveys thousands of security decision makers and information workers around the world. This report examines endpoint security spending and adoption patterns, helping security leaders benchmark their 2018 plans against those of their peers. It also highlights the most important trends that will affect the endpoint security industry in 2018 and beyond.

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