Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: 2017 European Online Banking Functionality Benchmark

    BBVA Earns The Highest Overall Score

    December 13, 2017 Aurelie L'Hostis

    Tens of millions of Europeans use their banks' secure websites to conduct both routine and infrequent banking tasks. Digital banking strategy executives need to deliver online banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their financial well-being. To help digital banking teams improve their online banking services, Forrester used its Digital Banking Functionality Benchmark methodology to assess the secure websites of 13 retail banks in Europe.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep Experimenting With Digital Enablement Technology In-Store

    Benchmarks: The Digital Store Playbook

    December 11, 2017 Michelle Beeson

    Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with best practices. Our research reveals how these retailers are using digital enablement technologies in-store to empower store associates, improve customer engagement, and enhance store operations.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q3 2017

    ForecastView Document

    December 11, 2017 Brandon Verblow

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q3 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Online Retail Will Drive Overall European Retail Sales Growth Through 2022

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)

    December 5, 2017 Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's latest five-year online retail sales forecast for Western Europe, which details growth across 22 product categories in 17 countries in Western Europe.

  • For Security & Risk Professionals

    REPORT: The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook

    November 30, 2017 Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to 2018. Understanding these trends and their implications will help security and risk (S&R) executives examine and adjust their resources for their enterprises' security architecture and operations strategies.

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