Comprising 47 countries, islands, and other territories, Europe is the world's sixth-largest continent and — with more than 700 million inhabitants — home to approximately 12% of the total global population. Europe is bordered by numerous bodies of water, including the Mediterranean Sea, and is separated from Asia by the Caspian and Black Seas and Russia's Ural Mountains. Beginning in 1993, a series of treaties led to the expansion of the European Union as a geopolitical organization comprising more than 25 countries.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Disrupting Finance: Digital Money Managers

    Digital Money Managers Offer A Simple Way To Manage Money

    October 19, 2017 Aurelie L'Hostis

    Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time, know-how, or inclination to do it. The advent of open banking and the European directive on payment services (PSD2) — which forces European banks to provide open access to their clients' data to rival banks and financial technology firms — will bring a radical change to the business model of digital money managers. Read this report to understand who the main direct-to-consumer digital money managers are, assess their disruptive potential, and understand how to react. This report was originally published in June 2014; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in September 2017.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Data Management Platforms In Europe, Q4 2017

    Forrester's Landscape Overview Of 21 European DMPs

    October 16, 2017 Samantha Merlivat

    The data management platform (DMP) market in Europe is evolving as vendors respond to changes in the local technology landscape, privacy regulations, and the ways in which marketers want to use customer data. The market hosts several large, established players; emerging challengers; and smaller players, some founded in Europe and others in the US. This report presents a review of these vendors in the DMP market. B2C marketers, use this report to understand the capabilities within major market segments and to inform your technology purchasing strategy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

    ForecastView Document

    October 6, 2017 Michael O'Grady

    European consumer confidence has returned in 2017, buoyed by stronger economic growth and higher levels of consumer spend. Online holiday shopping will continue to grow significantly faster than offline sales, despite a slowdown in the UK economy. Black Friday sales will continue to be driven by marketplaces and sales events that extend throughout the holiday season, with an increase in click-and-collect services to allow retailers to better manage logistics and fulfilment costs.

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017 Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Online Cross-Border Forecast, 2017 To 2022 (Europe)

    ForecastView Document

    October 4, 2017 Michael O'Grady

    Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought across borders for Europe. The forecast covers 19 countries, including 17 in Western Europe, Poland, and Russia. We have also published a forecast for global online cross-border retail.

View all research

Analysts Who Cover Europe

View all related analysts

Charts & Figures

View All

Data Surveys

View All

Related Regions