Media Alert

Today, Forrester Research, Inc. (NASDAQ: FORR), reports that broadband adoption in Italy more than doubled last year, to reach almost 20% of all Italian households ¿ on a par with the Western European average. With that, Italy¿s days as a broadband laggard are officially over. In its just published report, ¿Innovation And Investments Boost Italian [...]

To attract more online banking customers and keep the existing ones, banks must change many consumers¿ belief that online banking isn¿t safe. This is one of the key conclusions outlined in a report just published by Forrester Research (NASDAQ: FORR). Benjamin Ensor, Senior Analyst, Financial Services at Forrester says: ¿Consumers¿ deep-seated security fears remain one [...]

As the economy gradually improves, companies are once again focusing on driving top-line growth and building customer intimacy. Forrester Research, Inc. (NASDAQ: FORR) will outline IT strategies to support these business goals at its GigaWorld IT Forum 2005, which will be held May 2-5, 2005 at the Gaylord Texan Resort & Convention Center, near Dallas, [...]

Forrester Research, Inc. (NASDAQ: FORR) estimates that search engine marketing ¿ commercial search that includes paid listings, contextual search, site optimization, and paid inclusions ¿ will generate ¿1.4 billion of spending in Europe in 2005, a 65% increase compared with 2004. By 2010, European marketers will spend almost ¿3 billion ¿ up from ¿856 million [...]

What Enterprise IT infrastructure managers in Europe struggle with most is to ensure consistent end-to-end application and service performance guarantees, according to a survey by Forrester Research, Inc. (NASDAQ: FORR). In its just released report, ¿Top Five Challenges For Enterprise IT Infrastructure Managers ¿ And How To Resolve Them,¿ Forrester presents the results of interviews [...]

A year after its inaugural quarterly CIO Confidence Poll, Forrester Research, Inc. (Nasdaq: FORR) finds that the outlook for future industry health continues to be strong among CIOs, despite lagging the levels set during the past two quarters. Forrester’s CIO Confidence Poll surveys approximately 200 CIOs of North American firms each quarter, measuring their confidence [...]

In a recent survey of large European firms, Forrester Research (NASDAQ: FORR) found that infrastructure consolidation will be a top priority during the next 12 months ¿ especially for utilities and the public sector. Security and disaster recovery upgrades, packaged apps implementation, and PC refresh are also high on the priority list. In its report [...]

In new research, Forrester Research, Inc. (NASDAQ: FORR) advises mobile operators and handset manufacturers to develop business models that allow them to profitably sell mobile phones and communications services to the mass market in emerging countries, stripped of unnecessary bells and whistles like mobile multimedia and with reliable service that doesn¿t require extensive, costly support. [...]

Forrester Research, Inc. (Nasdaq: FORR), announced today that it has redefined its global geographic regions to align more closely with those of its growing international client base. The three regions now comprise: Forrester Americas (North, Central, and South America); Forrester EMEA (Europe, the Middle East, and Africa); and Forrester Asia Pacific (Japan, Korea, Australia, New [...]

According to Forrester Research, Inc. (Nasdaq: FORR), the biggest fault of IT management to date has been its failure to build the kind of comprehensive view into IT that allows CIOs to answer basic questions posed by executives, such as “What is everyone working on?” and “Why does that project require more funding?” Ironically, IT [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its fourth-quarter and full-year 2004 financial results. Fourth-Quarter Financial Performance Total revenues were $38.0 million, compared with $35.3 million for the fourth quarter of 2003. On a GAAP-reported basis, which reflects an effective tax rate of 33.7 percent, Forrester reported fourth-quarter net income of $3.5 million or $0.16 [...]

Mobile penetration in Central and Eastern Europe (CEE) lags that in Western Europe by four years. However, adoption varies greatly among these countries, depending on mobile market competitiveness, wealth, and the general state of the telecom market. Contrary to what some Western telecom experts think, mobile adoption in some CEE countries has already reached Western [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter results conference call on the Web at 11:00 a.m. Eastern time on Wednesday, February 2, 2005. The call will be available at www.forrester.com. Investors who want to hear the call should log in to Forrester.com at least 15 minutes prior to the event’s broadcast. Instructions are [...]

Western European residential broadband uptake has exploded in the past two years: adoption grew 81% in 2003 and continued to surge in 2004, clocking 28% growth in the first six months alone. By 2010, European broadband penetration will reach 41% (72 million households), which equals 67% of those online that year. At the same time, [...]

Over the past two and half years, the 2.5/3G mobile data services market in the US has grown from nothing to a market worth an estimated $1.5 billion by the end of 2006. A new report from Forrester Research, Inc. (Nasdaq: FORR) assesses the progress of the major US business services providers — AT&T Wireless, [...]

While many firms adopted eLearning technologies to educate their workforce to gain a competitive edge, savings on travel costs remains one of the largest benefits. Forrester Research, Inc. (Nasdaq: FORR) finds that today firms are more closely integrating learning applications with other company activities and elevating the role learning plays in their businesses’ success. To [...]

Ten industries, including consumer electronics, PC, content, games, telecommunications, and cable, are vying for control of the digital home. According to “The Battle For The Digital Home,” a new report from Forrester Research, Inc. (Nasdaq: FORR), while some industries are better positioned for success, all must focus on capturing and controlling new revenue streams through [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that it has appointed George M. Orlov to the position of Chief Information Officer and Chief Technology Officer. Orlov joins Forrester after 27 years of technology experience, including executive IT leadership positions in Fortune 500 utilities companies, technology organizations, and as an independent technology consultant. In his role [...]

Forrester just published its annual guide to online shopping, multichannel retail, and the profile of online shoppers in Europe: The 2004 European Online Retail Consumer. This study is based on Forrester¿s Consumer Technographics Q2 2004 European Survey of 22,907 consumers.* The Forrester Research Data Overview provides clear insight into the key changes in consumers¿ online [...]