Media Alert

By the end of the decade, the number of personal computers in use worldwide will reach almost 1.3 billion, up from 575 million today, according to a new report by Forrester Research, Inc. (Nasdaq: FORR) that sized PC adoption rates across 16 emerging markets, such as China, Russia, and India. Mature markets in the US, [...]

Forrester Research, Inc. (Nasdaq: FORR) has announced the winners of the seventh annual Emerging Technology Showcase (ETS) awards. More than 250 senior-level IT attendees, technology investors, and Forrester analysts recognized five companies for their cutting-edge technologies at the recently concluded three-day event in Scottsdale, Ariz. Last week’s event featured demonstrations and discussions on emerging technologies, [...]

The shape of today¿s European banking industry is massively influenced by a highly challenging environment: Mergers, acquisitions, reorganizations, and disposals are constantly creating new business scenarios. At the same time, banks need to increase revenues, manage costs, create new products, get ready for the industrialization of banking, and cope with regulatory requirements. Are all banks¿ [...]

Conventional loyalty strategies fail because they are one-sided and ignore critical loyalty drivers, according to Forrester Research, Inc. (Nasdaq: FORR). To turn the tide, brands need to build consumer trust by making emotive connections, actively cultivating endorsements, and minimizing costs by knowing when, what, and where to invest in loyalty ¿ and when to end [...]

WHAT:Forrester Research, Inc. (Nasdaq: FORR) presents the seventh annual Emerging Technology Showcase (ETS). With the technology investment environment recovering and cranking out new companies and innovation again, this year’s Event, themed “Unlocking The Power Of New Technologies,” will feature key technology areas, including RFID and X Internet, customer and product data integration, innovative communications technologies, [...]

Recognizing that all levels of the US government face increasingly complex IT issues and buying decisions, Forrester Research, Inc. (Nasdaq: FORR) today announced a broader focus on research offerings for the government sector. Analyst Gene Leganza has been named vice president of Forrester’s government sector research and will lead the company’s government research team. “Government [...]

Forrester Research, Inc.’s (Nasdaq: FORR) annual collection of trend reports highlights growth opportunities and hurdles in a number of industries and technology disciplines, including: application development, automotive, consumer devices, content management, customer experience, enterprise applications, financial services, healthcare, IT infrastructure, IT outsourcing, IT spending, online retail, security, telecom, and travel. “Attracting and retaining customers, whether [...]

More companies are taking the issue of enterprise infrastructure management more seriously these days ¿ and rightly so, according to two recent Forrester Research, Inc. (Nasdaq: FORR) reports. The first wave of service-level management (SLM) and business services management (BSM) implementations is now being followed by a large number of change and configuration management initiatives. [...]

According to Forrester Research, Europe will outpace the US in online holiday sales this year. It estimates that eCommerce during the holiday season in Western Europe will increase by 44% over last year, bringing in ¿13 billion compared with ¿10 billion ($13 billion) in the US. According to Forrester, this growth will be driven by [...]

At its 2004 Consumer Marketing Forum Europe ¿ taking place at the QEII Conference Centre, London, on the 22nd and 23rd of November ¿ Forrester Research brings together leading consumer brands in media, consumer goods, telecom, and retail. Key Forrester analysts will describe how to harness the drivers of consumer loyalty and drive growth and [...]

Businesses are looking to grow their revenues in ways that they haven’t been able to focus on since before emerging from the relatively recent economic slump. Today and tomorrow, at Forrester Research, Inc’s. (Nasdaq: FORR) Executive Strategy Forum in Boston, 500 senior executives will examine the impact of global innovation on driving top-line growth. “Growth [...]

At a time when Microsoft has just unveiled the latest version of its Media Center OS, Apple’s iTunes goes from strength to strength, and BT announces its “Bluephone,” it is worth taking a step back and thinking about what technology consumers are going to be using in the next five years. According to Forrester Research [...]

New compliance requirements like HIPAA and Sarbanes-Oxley have made the increasing employee use of public instant messaging (IM) networks a potential liability for enterprises. Smart companies are evaluating enterprise instant messaging (EIM) solutions to shield them from this risk — and to take advantage of the unique benefits of IM in the enterprise. Forrester Research, [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its third-quarter ended September 30, 2004 financial results. Third-Quarter Financial Performance Total revenues were $33.9 million, compared with $32.2 million for the third quarter of last year. On a GAAP-reported basis, which reflects an effective tax rate of 33.5 percent, Forrester reported third-quarter net income of $3.2 million [...]

New research from Forrester Research ¿ ¿Top 10 Devices For The 2004 Holidays¿ ¿ predicts the top ten electronic devices consumers most want for Xmas this year. Forrester tracks the adoption of devices in North America and Europe through its Consumer Technographics surveys of tens of thousands of people each year. Paul Jackson, Forrester¿s European [...]

Although most European firms have clear open source adoption plans ¿ even for mission-critical environments ¿ usage of open source applications is still in its infancy in Europe. In a recent series of reports, Forrester Research identifies the different barriers that block mass adoption of open source in the enterprise. ¿Many European firms have implemented [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter results conference call on the Web at 11:00 a.m. Eastern time on Wednesday, October 27, 2004. The call will be available at www.forrester.com. Investors who want to hear the call should log in to www.forrester.com at least 15 minutes prior to the event’s broadcast. Instructions are [...]

A Forrester Research study — “Direct Marketers: Put Your Money Where Your Mouth Is” — reveals that while direct marketers expect the effectiveness of Web, email, and mobile marketing to increase dramatically over the next few years, they are not planning to increase spending in these areas. Forrester, which carried out the survey in cooperation [...]

According to Forrester Research, Inc. (Nasdaq: FORR), online holiday retail sales will increase by 20 percent over 2003, to $13.2 billion, representing a decrease in year-over-year growth. In comparison, last year’s growth over 2002 was 31 percent. The Forrester report, “Online Holiday Sales 2004: Proceed With Caution,” points to the mainstreaming of online shopping and [...]