Media Alert

The latest CIO Confidence Poll from Forrester Research, Inc. (Nasdaq: FORR) recorded the lowest levels in CIO sentiment regarding their future climate since the poll began in Q1 2004. The quarterly assessment measures the confidence of approximately 200 CIOs at North American companies in the health of their industries’ business and IT spending. While business [...]

Forrester Research Inc. (NASDAQ: FORR) and Maturity Consulting GmbH announced today that they have signed an alliance agreement that will help companies optimize their business and technology decisions. The two companies will deliver a complementary portfolio of services ¿ based on Forrester¿s technology research and industry knowledge, Maturity¿s information technology (IT) benchmarking capabilities, and their [...]

The explosion of company Web sites as a primary means of delivering content and interacting with customers, partners, and employees has caused an increase in demand for Web content management (WCM) technology that can not only streamline Web content production and publishing processes but also provide personalization to users across multiple sites. In fact, a [...]

With almost one-third of households in the Netherlands and Belgium connected to the Internet via broadband at the end of 2004, the Low Countries are Europe¿s broadband leaders. However, Forrester Research Inc. (NASDAQ: FORR) reports that differences in PC and online penetration, market competitiveness, and competitive focus predict a two-speed future for both countries. Lars [...]

Ten years after its inception, online retailing is growing up fast. According to The State of Retailing Online 8.0, an annual Shop.org study conducted by Forrester Research (Nasdaq: FORR) of 137 retailers, 2004 online sales rose 23.8 percent to $141.4 billion. Excluding travel, online retail sales also rose 23.8 percent to $89.0 billion, representing 4.6 [...]

Thirty-nine percent of all Europeans go to an automated teller machine (ATM) each week, making it the most frequently used banking channel. Many European banks are thinking about exploiting this traffic to increase customer self-service by offering additional functionality, such as account transfers and bill payments; however, Forrester Research, Inc. (NASDAQ: FORR) reports that European [...]

Have you ever been frustrated with your company¿s IT help desk because it didn¿t have an answer to your problem? According to a new Forrester Research, Inc. (Nasdaq: FORR) survey of more than 2,000 business users of information technology (IT), you are not alone. Help desk was at the bottom of the list, in terms [...]

Forrester Research, Inc. (NASDAQ: FORR) today announced that the GigaWorld IT Forum, ending today in Dallas, attracted nearly 900 attendees — the largest number in the Event’s nine-year history. IT and business executives received advice about how to gain and maintain a competitive edge through innovation, flexible business processes and technologies, and new ways to [...]

Broadband adoption in Spain in 2005 will be driven by a massive increase in broadband investments and competition as well as new triple-play offers, according to Forrester Research, Inc. (NASDAQ: FORR). But Forrester believes that broadband growth in Spain will slow down by the end of the decade due to low home PC penetration and [...]

Almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending in 2005. Total US online advertising and marketing spending will reach $14.7 billion in 2005, a 23 percent increase over 2004. According to a new five-year forecast from Forrester [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its first-quarter ended March 31, 2005 financial results. First-Quarter Financial Performance Total revenues were $33.8 million, compared with $31.7 million for the first quarter of last year. On a GAAP-reported basis, which reflects an effective tax rate of 39 percent, Forrester reported first-quarter net income of $2.7 million [...]

At its GigaWorld IT Forum Europe 2005, taking place in Prague from 6 to 8 June, Forrester Research (NASDAQ: FORR) will outline how IT can help organizations to gain ¿ and maintain ¿ competitive advantage by implementing new visible process improvement. In more than 90 sessions, Forrester will address seven top-of-mind themes: Integrated IT Management [...]

WHAT: In the past year, 12 enterprise-class providers have either announced or completed a merger with a former rival. To get to the heart of how potential changes in service offerings will affect customers and suppliers, Forrester Research, Inc. (NASDAQ: FORR) will bring together a panel of executives from major providers at its GigaWorld IT [...]

According to Forrester Research, Inc. (NASDAQ: FORR), consumer goods firms and retailers have no other option than to adopt symbiotic loyalty*, which requires them to capture customers emotionally, develop the peer networks around them, and innovate to stay interesting. To apply this CRM strategy, firms need to first understand their customers¿ values, attitudes, and social [...]

Two-thirds of US households have at least one mobile phone, according to a new 5,600 household survey from Forrester Research, Inc. (Nasdaq: FORR). Single-phone households are currently a declining minority, and households with four or more mobile phones have grown at a rate of 57 percent in the past year. “The wireless market continues to [...]

Leading retailers are blazing the trail to the next generation of point-of-sale (POS) solutions, according to Forrester Research (NASDAQ: FORR). In its report ¿Choosing The Right Point-Of-Sale Migration Path,¿ Forrester documents the experience of first movers in North America and Europe ¿ retailers that have networked up to 80% of their stores ¿ and explores [...]

Digital audio formats, like satellite radio, online radio, and podcasting — subscription-based programming that is pushed to MP3 players — are creating new business models and opportunities in radio and the music industry. According to “The Future Of Digital Audio,” a new report from Forrester Research, Inc. (Nasdaq: FORR), 20.1 million US households will listen [...]

Financial services companies will be very cautious about spending money on IT in 2005, and should prepare for a rough year, according to Forrester Research, Inc. (NASDAQ: FORR). Despite finance firms outstripping companies in other sectors during 2004 ¿ with up to 8.4% of their revenues dedicated to IT ¿ these companies will decrease their [...]

Forrester Research, Inc. (NASDAQ: FORR)., predicts that total traffic from all mobile messaging types in Europe will grow by 92% over the next five years (from 144 to 277 billion messages per annum). Person-to-person short message service (SMS) will drive most of this growth, both this year and at the end of 2010. However, revenues [...]