Forrester Research, Inc. (Nasdaq: FORR), announced today that it has redefined its global geographic regions to align more closely with those of its growing international client base. The three regions now comprise: Forrester Americas (North, Central, and South America); Forrester EMEA (Europe, the Middle East, and Africa); and Forrester Asia Pacific (Japan, Korea, Australia, New Zealand, Greater China, Singapore, and India).
“Across the Americas, EMEA, and Asia Pacific, Forrester’s clients are experiencing renewed growth as technology spending and the global economy improve,” stated George F. Colony, Forrester’s chairman of the board and chief executive officer. “By structuring our regional business units to align with those of our global clients, we are better positioned to provide value and expertise to companies at all levels — local, regional, and international — as we grow our portfolio of technology research, consumer and market data, consulting, and executive membership offerings across all geographies.”
Forrester Americas, headed by President Neil Bradford;, Forrester EMEA, led by President Robert W. Davidson; and Forrester Asia Pacific, managed by President Charles W. Chang, constitute a geographic structure that mirrors the organization of Forrester’s largest clients. Of the three regions, Forrester Americas continues to make up the largest portion of Forrester’s business.
In creating Forrester EMEA, Forrester will continue to offer a growing suite of products and services to its existing major market clients in the UK, France, and Germany; expand sales in Benelux, the Nordics, and Italy; invest in new geographic markets in Central and Eastern Europe; and continue market penetration into Southern Europe, the Middle East, and Africa.
Due to the explosive rise of technology and innovation for many of its multinational clients in Asia Pacific, Forrester Asia Pacific plans to continue to bolster key markets and deploy marketing in Japan, Australia, and India, with additional focus on Greater China. “Forrester expects to invest further in Asia Pacific in the years ahead, similar to the commitments the company has made to develop our business in North America and Europe over the past years,” said Colony.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about the potential success of product offerings, investment plans, and the ability of Forrester to achieve success as the economy improves. These statements are based on Forrester’s current plans and expectations and involve risks and uncertainties that could cause actual future activities and results of operations to be materially different from those set forth in the forward-looking statements. Important factors that could cause actual future activities and results to differ include, among others, Forrester’s ability to anticipate business and economic conditions, technology spending, market trends, competition, industry consolidation, the ability to attract and retain professional staff, possible variations in Forrester’s quarterly operating results, risks associated with Forrester’s ability to offer new products and services, and Forrester’s dependence on renewals of its membership-based research services and on key personnel. Forrester undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or otherwise. For further information, please refer to Forrester’s reports and filings with the Securities and Exchange Commission.