Media Alert

Forrester Research B.V. (Nasdaq: FORR), today used its Leadership Forum Europe at Amsterdam’s Okura Hotel as the platform to exclusively unveil new research into the attitudes of European business executives’ technology investment strategies. In March 2002, Forrester surveyed 212 CIOs, CTOs, and IT directors throughout Europe about their technology spending. In his keynote presentation “Bringing [...]

Local television audiences are turning to cable, Web, and print options for daily news. According to a new report from Forrester Research, Inc. (Nasdaq: FORR), broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers, and online providers. Stations must recreate themselves as providers of video [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced the appointment of Deloitte & Touche LLP as its independent auditor for fiscal year 2002. Arthur Andersen LLP had previously served as Forrester¿s independent auditor. The appointment of Deloitte & Touche was made after careful consideration and an [...]

Spending on eBusiness technologies will drop from an average of 3.5 percent of revenue in 2001 to 3.0 percent in 2002. Based on a Forrester Research, Inc. (Nasdaq: FORR) survey of nearly 900 high-level IT and business decision-makers at Global 3,500 firms, average 2002 eBusiness technology budgets are $29 million compared with $41 million in [...]

Europe’s 25 leading eMarketplaces generated just €350 million in revenue during 2001 — but have received a total of €2 billion in funding from industry backers and venture capitalists. Despite eMarketplaces’ current failings, the laws of network economics will compel firms to trade and collaborate through eMarketplaces refocused on data exchange — not unprofitable ASP [...]

Europe’s IT services market won’t revive until 2003, and a return to the boom years of the ’90s will never happen, according to a new report by Forrester Research B.V. (Nasdaq: FORR). Moderate growth will take spending to €120 billion by 2006, up 35 percent from 2000, and will force providers to exploit an outsourcing [...]

Global events organizer, Penton Technology Media, today announced that Forrester Research (Nasdaq: FORR), is named as exclusive research partner for its UK flagship event, Internet World UK 2002. Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Today’s announcement is one more reason why Internet [...]

The slowing economy has forced retailers to turn to technology to find new ways of maximizing returns, cutting costs, and improving consumer relationships. Today, at Forrester’s Retail Summit, “Making Retail Technology Pay Off,” at The Grand Hyatt in New York, more than 200 attendees will learn from pioneering retail executives how to use new and [...]

Since 1988, average employee premium contributions for medical insurance have more than doubled, while deductibles have increased by more than 100 percent. Although large employers want employees to choose providers based on quality because of the cost savings associated with better healthcare, the health plans they offer deliver inadequate decision support. According to a new [...]

After years of double-digit growth, Europe’s IT expenditure will dip to 0.7 percent growth in 2002 and flatten out to 7 percent annual growth in 2004, according to a new brief by Forrester Research B.V. (Nasdaq: FORR). The culprits: slow population growth, years of excessive demand for IT skills, and low penetration of the Internet. [...]

Creating and sustaining long-term profitable relations with customers across all channels — the idea behind customer relationship management (CRM) — remains a challenge for auto manufacturers and dealers that lack synchronized channels and the mindset of putting the customer experience first. Today, more than 200 attendees will learn from leading automotive executives responsible for marketing, [...]

UK financial firms shouldn’t await technology upgrades to reset their wireless finance goals, according to a new report by Forrester Research (Nasdaq: FORR). Forrester asserts that firms experienced in WAP finance will stand to win over wireless virgins if they bridge the gap to future wireless transactions with mobile-specific, simple, integrated services that drive traffic. [...]

UK media buyers are looking for reliable, independent metrics that go beyond traffic levels or demographic details when making informed choices about the Web sites they will use to place online ads. Crucially, the second annual Media Buyers’ Table from Forrester Research (Nasdaq: FORR), provides UK media planners and buyers with these additional metrics and [...]

Carmakers, dealers, and independent auto sites collectively invest more than $1 billion each year trying to turn online auto shoppers into buyers. However, most auto site owners underutilize even their own traffic data, and don’t understand how mapping online shoppers’ behavior from site to site can provide valuable clues to future purchases. To effectively select [...]

For the next 12 months, Europe will be awash with hype touting the application possibilities of extremely powerful and flexible next-generation consoles. But according to a new Technographics® report by Forrester Research B.V. (Nasdaq: FORR), only online games will gather enough momentum as a new application for consoles. “Applications like Web access and consumer electronic [...]

Forrester Research (Nasdaq: FORR) today announced its schedule of international Forums and Summits through June 2002. Forrester Events provide Global 3,500 executives and senior-level decision-makers with new ideas, access to industry leaders, and innovative strategies designed to advance their business. Forrester’s 2002 semiannual Event schedule features three Forums and six Summits. Updated information on these [...]

New Web services, which allow companies to build and link systems within and between organizations regardless of platform or location, are enabling companies to extend the value of their existing enterprise systems by improving interoperability and coordination. Beginning today at the Forrester Research, Inc. (Nasdaq: FORR) Technology Leadership Forum, “Web Services: The Next Technology Strategy,” [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the appointments of Warren Hadley, 33, as chief financial officer and Timothy J. Moynihan, Esq., 32, as general counsel, effective February 16, 2002. Hadley and Moynihan succeed Susan Whirty Maffei, who will remain with Forrester as a consultant to the chief executive officer and board of directors. In [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced its fourth-quarter and year-end 2001 financial results. In a separate release issued today, Forrester also announced that it has appointed Warren Hadley as its new chief financial officer and Timothy J. Moynihan, Esq., as general counsel, succeeding Susan [...]