Media Coverage

The Economic Times: VP, Principal Analyst David Truog shares insights about tech companies attempting to take AI image generators mainstream. Read the full article here. Read more about David here.

Associated Press: VP, Principal Analyst David Truog addresses how tech companies are competing to take text-to-image generators mainstream by integrating them into Adobe Photoshop and other familiar tools. Read the full article here. Read more from David here.

Forbes: An article about CrowdStrike’s recent acquisition announcements at Fal.Con 2023 includes insights from Principal Analyst Allie Mellen about how extended detection and response (XDR) reflects “the path forward” for endpoint detection and response (EDR) customers. Read the full article here. Read more from Allie here.

CNBC: VP, Principal Analyst Sucharita Kodali joins “Squawk Box” for an interview to preview the holiday shopping season, as well as the impact of waning consumer confidence on retailers. Watch the full interview here. Read more from Sucharita here.

CNN: Senior Analyst Rowan Curran shares that by Amazon connecting speech-to-text to external systems and using a large language model to understand and produce natural speech, this is “where we can begin to see the future of how we will use this technology near-ubiquitously in our everyday lives.” Read the full article here. Read more [...]

The Wall Street Journal: Senior Analyst Rowan Curran offers insights about Amazon infusing generative AI into its voice assistant Alexa. Real the full article here. Read more from Rowan here.

Quartz: As Google strikes a deal to sell ad space for Twitter, Principal Analyst Kelsey Chickering shares how this announcement emphasizes how Twitter is struggling to win back advertisers in the wake of Elon Musk’s platform takeover. Read the full article here. Read more from Kelsey here.

Quartz: With the launch of TikTok Shop, Principal Analyst Kelsey Chickering discusses how the social media platform can “close the social commerce loop from discovery to purchase” by improving the commerce experience and making impulse buying easy. Read the full article here. Read more from Kelsey here.

Marketplace: VP, Principal Analyst Sucharita Kodali offers perspective about e-commerce services’ pivot to advertising and software sales in an interview. Listen to the full interview here. Read more from Sucharita here.

CNN Business: VP, Principal Analyst Thomas Husson is interviewed about Apple’s latest product announcements stemming from its most recent event, including how the company’s move to USB-C may sway some consumers already resistant to the iPhone over its charging limitations. Read the full article here. Read more from Thomas here.

Associated Press: This article cites findings from Forrester’s generative AI US jobs impact forecast, including how this technology could replace 2.4 million jobs in the US by 2023, many of them white-collar roles not affected by previous waves of automation. Read the full article here.

Bloomberg: In advance of Apple’s Fall event this week, VP, Principal Analyst Julie Ask is interviewed about the tech giant’s upcoming launch of the iPhone 15. Watch the full interview here. Read more from Julie here.

CNN Business: In an interview, VP, Principal Analyst Thomas Husson discusses impacts surrounding iPhone’s potential shift to connector USB-C. Read the full article here. Read more from Thomas here.

MarketWatch: VP, Principal Analyst Julie Ask outlines reasons why Elon Musk remains a “long, long ways off” from turning X into a “super app.” Read the full article here. Read more from Julie here.

The New York Times: VP, Principal Analyst Sucharita Kodali is interviewed about AI-powered platform Lily AI and how it is gaining further traction in not only working with large retailers, but also branching out into sectors like travel and automotive. Read the full article here. Read more from Sucharita here.

Forbes: In an interview, Principal Analyst Emily Pfeiffer offers perspective about London-based e-commerce software startup Shop Circle and the potential surrounding streamlining e-commerce software. Read the full article here. Read more from Emily here.

Forbes: Senior Analyst Rowan Curran, in an interview, discusses the rate of Generative AI adoption among companies, and how companies are utilizing AI to for various functions. Read the full article here. Read more from Rowan here.

Bloomberg: In an interview, Forrester VP, Principal Analyst Dipanjan Chatterjee discusses Nvidia’s brand recognition when compared to competitors like Intel and how the former remains well established in the right B2B circles. Read the full article here. Read more from Dipanjan here.

Forbes: In an article about how online retailers are leaning into personalization to deliver better customer experiences ahead of the 2023 holiday shopping season, VP, Principal Analyst Brendan Witcher describes why “winning the customer” must take place much earlier than usual for these retailers. Read the full article here. Read more from Brendan here.