Media Coverage

Adweek: VP, Principal Analyst Barbie Mattie highlights insights from Forrester’s 2023 Planning Guide. Read the full article here. Read more from Barbie here.

TechRepublic: Principal Analyst Fiona Mark offers best practices for how tech leaders can shift organizational priorities and operations to be more customer focused. Read the full article here. Read more from Fiona here.

Marketplace: VP, Research Director Glenn O’Donnell describes how, despite decreasing demand for electronics, specific types of semiconductors remain in short supply. Read the full article here. Read more from Glenn here.

CNN Business: Principal Analyst Xiaofeng Wang outlines challenges Elon Musk is likely to face in creating a new app similar to China’s top social media platform WeChat. Read the full article here. Read more from Xiaofeng here.

BBC News: Analyst, Stephanie Liu explains why a new privacy-focused search engine won’t have the capacity to overpower Google. Read the full article here. Read more from Stephanie here.

The Guardian: VP, Research Director Mike Proulx offers perspective on Elon Musk offering to buy Twitter again, adding Musk’s number one mission will be to earn and retain the trust of Twitter employees. Read the full article here. Read more from Mike here.

The Washington Post: VP, Principal Analyst Sucharita Kodali describes why major retailers are starting holiday discounts early this year, including the looming recession being a culprit. Read the full article here. Read more from Sucharita here.  

USA Today: In an interview, VP, Research Director Natalie Schibell offers insights into timeframes for clinical drug trials and how anticipated changes stemming from the pandemic will affect them. Read the full article here. Read more from Natalie here.

Bloomberg: VP, Principal Analyst Julie Ask appears on Bloomberg Technology to discuss reasons why Apple is slowing plans to increase production of its latest iPhone models. Watch the full interview here. Read more from Julie here.

Handelsblatt: Researcher Himank Joshi shares findings from his research, “The Global Software Industry Forecast, 2022,” and offers insights into increasing prices for IT services at Microsoft, SAP, and similar companies. Read the full article here.

The Wall Street Journal: Senior Analyst Allie Mellen offers insights about how franchises might experience effects from cyberattacks like these near future, including seeing their cyber insurance rates rise. Read the full article here. Read more from Allie here.

CIO: VP, Principal Analyst, Bobby Cameron offers steps to help CIOs effectively demonstrate the value of IT to their business colleagues. Read the full article here. Read more from Bobby here.

InformationWeek: Principal Analyst Lee Sustar outlines the top 10 trends transforming the cloud. Read the full article here. Read more from Lee here.

The Business Times: Senior Analyst Zhi-Ying Barry discusses advantages digital banks can glean when establishing strong customer experiences. Read the full article here. Read more from Zhi-Ying here.

 TechBeacon: VP, Principal Analyst Michele Goetz outlines phases for how tech leaders can shift to an AI-first data strategy to deliver innovative CX and better business outcomes. Read the full article here. Read more from Michele here.

SmartBrief: VP, Principal Analyst Barbie Mattie is featured in SmartBrief’s coverage highlighting Forrester’s Planning Guide for B2B Marketing Executives. Read the full article here. Read more from Barbie here.

 ISMG: VP, Research Director Merritt Maxim breaks down the latest trends in IAM. Read the full article here. Read more from Merritt here.

Wirtschaftswoche: Germany’s leading business magazine quotes VP, Research Director Mike Proulx about Disney+ and Netflix battling for the upper hand when it comes to streaming superiority. Read the full article here. Read more from Mike here.

Tech Republic: VP, Research Director Charles Betz outlines best practices for how tech leaders can develop strategies to deliver on innovation. Read the full article here. Read more from Charles here.